董事认为，纵向整合咖啡豆生产业务便于集团更完美掌控产品质素，并确保咖啡豆的稳定供应，此乃集团猫屎咖啡业务稳健发展的关键要素。该土地邻近集团中国总部。董事认为，从战略上而言，将猫屎咖啡生产基地兴建于该土地上可使集团通过促进生产基地与中国总部之间的快速沟通，因而可迅速作出决策（尤其是与生产基地营运有关的决策），从而提升营运效率。On December 17, Gelonghui reported that KAFELAKU COFFEE (01869.HK) announced that its wholly-owned subsidiary Jiangsu Mongoose entered into a transfer contract for state-owned land use rights with the Dongtai Planning Bureau on August 5, 2024, at a price of RMB 5.79 million.
The land is located in the coastal economic zone of Dongtai City, Jiangsu Province, China, on the east side of Yingbin Avenue and south side of Haiwang Road (Plot No. 2024 (Industrial) 11 with a total area of approximately 26,319 square meters).
The group is reshaping its branding process and developing the KAFELAKU COFFEE business, such as opening coffee shops in China and engaging in coffee trading, to diversify the group's food and beverage business. Given the group’s development of the KAFELAKU COFFEE business, the Directors have been seeking opportunities to establish a domestic KAFELAKU COFFEE production base to process coffee beans, thereby supplying coffee beans for its coffee shops and coffee trading business.
The Directors believe that vertically integrating the coffee bean production business will enable the group to better control product quality and ensure a stable supply of coffee beans, which is a key element for the robust development of the group’s KAFELAKU COFFEE business. The land is adjacent to the group's headquarters in China. The Directors believe that strategically, establishing the KAFELAKU COFFEE production base on this land will allow the group to promote rapid communication between the production base and the headquarters in China, thus enabling quick decision-making (especially decisions related to the production base operations), thereby improving operational efficiency.
