据悉，2024年，变革已经成为零售业的关键词。从山姆会员店冲刺千亿销售额，到胖东来重塑传统商超模式，再到叶国富入主永辉，诸多行业大事件吸引了广泛关注。业内人士指出，对于大型商超来说，即时零售并不是渠道间单纯的销量转移，而是通过扩大快消品销售的时空半径，敏锐捕捉消费者全天候和全场景的需求，开掘实打实的消费增量。而对于扮演“中间商”的美团、抖音等平台来说，越来越多的商超布局即时零售业务无疑是一件好事，可以借此来进一步丰富供给。Meituan-W (03690) rose by nearly 4%. As of press release, it rose 3.91% to HK$164.8, with a turnover of HK$0.214 billion.
The Zhitong Finance App learned that Meituan-W (03690) was nearly 4% higher. As of press release, it had risen 3.91% to HK$164.8, with a turnover of HK$0.214 billion.
According to the news, according to market news reports, recently, Walmart China and Meituan announced that they have reached a strategic cooperation. The two sides will give full play to their respective advantages and cooperate deeply in instant delivery, product richness, product operation, digital customer capabilities, and digital marketing to jointly create a new potential for customer-centered omnichannel retail and provide customers with a more convenient shopping experience. Currently, Walmart stores across the country have fully launched Meituan and connected to Meituan delivery.
According to reports, in 2024, change has become the key word in the retail industry. From Sam's Club's sprinting to 100 billion dollars in sales, to Fat Donglai's reshaping the traditional supermarket model, to Ye Guofu joining Yonghui, many major industry events have attracted widespread attention. Industry insiders pointed out that for large supermarkets, instant retail is not simply a transfer of sales between channels, but rather a real increase in consumption by expanding the spatial and temporal radius of FMCG sales to keenly capture consumer demand around the clock and in all scenarios. However, for platforms such as Meituan and Douyin, which act as “middlemen,” it is certainly a good thing that more and more supermarkets are setting up instant retail businesses, which can be used to further enrich supply.
