浦银国际指出，网易云音乐是中国第二大在线音乐平台。公司用户战略上重点覆盖年轻用户群体，在年轻一代拥有高渗透率。公司致力于扶持新兴音乐人，强化平台的原创音乐生态。公司活跃的社区氛围，有助于增加用户粘性，实现更好的用户留存。公司现阶段更加注重用户规模的增长，我们预计随着公司商业化阶段的成熟，未来收入利润均有较大增长潜力。NetEase Cloud Music (09899) rose nearly 6% in early trading. As of press release, it had risen 4.52% to HK$122.5, with a turnover of HK$14.3218 million.
The Zhitong Finance App learned that NetEase Cloud Music (09899) rose nearly 6% in early trading. As of press release, it had risen 4.52% to HK$122.5, with a turnover of HK$14.3218 million.
According to the news, NetEase Cloud Music recently stated that it is stepping up efforts to continue to expand the copyright library, and has recently taken a large number of advertising slots offline. In addition to the opening screen location, NetEase Cloud Music VIP users enjoy an ad-free experience and will continue to be optimized. The company also revealed that a new, simpler version will be released in the near future.
SPDB International pointed out that NetEase Cloud Music is the second largest online music platform in China. The company's user strategy focuses on covering young user groups and has a high penetration rate among the younger generation. The company is committed to supporting emerging musicians and strengthening the platform's original music ecosystem. The company's active community atmosphere helps increase user stickiness and achieve better user retention. At this stage, the company is paying more attention to the growth in the number of users. We expect that with the maturity of the commercialization stage of the company, there is great potential for future revenue and profit growth.
