On December 18, Gelonghui reported that ST Huatong (002602.SZ) recently stated in an investor relations activity that Shengqu Games currently owns a large number of game IPs, primarily focusing on MMO products. The short-term strategy is to first awaken the IPs by using nostalgia to trigger users' memories of the IPs, deepening the core IP product matrix, including Legend, Dragon Valley, Wind and Cloud, Rainbow Island, etc. This will be achieved at a relatively low cost, deeply managing private traffic to enhance competitiveness in the existing market and achieve performance growth. In the future, there are plans to explore new categories in segmented markets. The year 2025 will be the inaugural year for the integration of Legend and will involve in-depth exploration of the Legend Industry Chain.
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ST华通(002602.SZ):目前盛趣游戏拥有大量的游戏IP,主要以MMO产品为主
ST Huayuan (002602.SZ): Currently, Shengqu Games owns a large number of game IPs, mainly focusing on MMO products.
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