December 19, 2024.

NTT Data Group Inc.

NTT Data Group (hereinafter referred to as NTT Data Group) has published the survey results on the utilization of Generative AI on a Global scale, titled "Global GenAI Report." The survey was conducted with over 2,300 IT and Business leaders across 34 countries and regions and 12 industries, where 98% of the respondents have direct authority or influence over the adoption of Generative AI. The survey revealed a shift in focus from experimental use of Generative AI technology to use cases such as improving real business efficiency and transforming business processes, along with active investment trends.

Background and Overview

Recently, the demand for Generative AI has been rapidly expanding globally, including in Japan, and NTT Data Group is also promoting the use of Generative AI both internally and externally. Based on these achievements, market trends regarding the adoption of Generative AI in various countries were investigated, and the insights gained were published as the "Global GenAI Report" for further development of Generative AI utilization.
This report has been created and published based on a survey conducted primarily by NTT Data Group and NTT DATA, Inc. from September to October 2024, in collaboration with Jigsaw Research. It targets over 2,300 IT and Business leaders across 34 countries and regions, including Japan, in 12 industries such as Banking and Investment, Insurance, Manufacturing, and Automobiles, with 98% of them having direct authority or influence over the adoption of Generative AI.
This report clarifies that the world's IT and Business leaders are shifting their focus from experimental use of technology to use cases such as improving real business efficiency and transforming business processes in the utilization of Generative AI.

Below are excerpts of the survey results.

• Almost all respondents are investing in Generative AI.
• The establishment of specialized organizations focusing on Generative AI has exceeded 80%.

While active investments and the establishment of new organizations are yielding results, there are also survey results like those below.

Such survey results suggest that many use cases for Generative AI are based on services provided by public cloud providers. Furthermore, the migration of legacy systems and the utilization of Generative AI in secure dedicated environments (such as on-premises) are expected to further expand the scenarios for utilizing Generative AI.

For more details on this survey, please check below.

• Japanese version (Executive Summary) (PDF: 5.1MB)
• English version (Full report)

Future outlook.

NTT Data Group boasts a diverse group of professionals from over 50 countries and regions, building a strong partner ecosystem with various customers. By leveraging Generative AI globally, it will provide new value to society by assisting customers in solving all their business challenges and transforming their businesses.

Reference: Message from the representative

Generative AI is not merely a tool but a strategic-level Technology that brings about transformation. The utilization of Generative AI is rapidly transitioning from experimental use to practical application in real businesses; however, if preparations are not made from various perspectives such as strategy, technology, organization, and governance, there is a risk of falling into unintended situations. Conversely, if the timing of the transition is too late, it will fall behind competitors.
The effective business application of Generative AI has become part of the management agenda for all companies. NTT Data Group envisions the future of Generative AI utilization for the sustainable success of its customers.
NTT Data Group, President and CEO, Hiroshi Sasaki.

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