据弗若斯特沙利文，就23年的门店收入而言，“小菜园”在中国大众便民中式餐饮市场的所有品牌中排名第一，客单价50元至100元人民币，占市场份额的0.2%。按收入计，客单价50元至100元人民币之间的大众便民中式餐饮市场规模于2023年为人民币22,529亿元，约占整体中式餐饮市场的55.2%。Little Garden (00999) has been listed for the first time, with the announcement indicating a per share price of 8.5 Hong Kong dollars, a total issuance of 0.1012 billion shares, with 800 shares per lot, and the net proceeds will be approximately 0.795 billion Hong Kong dollars. As of the publication time, it has risen by 5.88%, quoted at 9 Hong Kong dollars, with a transaction volume of 13.156 million Hong Kong dollars.
According to Zhitong Finance APP, Little Garden (00999) has been listed for the first time, with the announcement indicating a per share price of 8.5 Hong Kong dollars, a total issuance of 0.1012 billion shares, with 800 shares per lot, and the net proceeds will be approximately 0.795 billion Hong Kong dollars. As of the publication time, it has risen by 5.88%, quoted at 9 Hong Kong dollars, with a transaction volume of 13.156 million Hong Kong dollars.
Little Garden is one of the well-known direct chain Restaurants in China's mass-market Dining industry, ranking among the top in the industry in terms of operational scale and growth rate. Little Garden's dishes are mainly known for Huizhou cuisine, including farmhouse braised pork, clay pot chicken, and stinky mandarin fish. As of the last actual feasible date, the company has 623 operating direct stores, covering 135 cities or counties in 13 provinces in China. Currently, the company's main operational regions are in East China, and the company has also expanded its store network to Other regions in China.
According to Frost & Sullivan, in terms of store revenue for 2023, 'Little Garden' ranks first among all brands in the Chinese mass convenience dining market, with an average customer spend of 50 to 100 yuan, accounting for 0.2% of the market share. Based on revenue, the mass convenience dining market in China with an average customer spend of 50 to 100 yuan is valued at 2252.9 billion yuan in 2023, accounting for approximately 55.2% of the overall Chinese dining market.
