萤火虫总裁金舸在接受36氪汽车采访时表示，萤火虫在中国和欧洲发布时间差不会太大，明年上半年在中国上市，欧洲可能晚一个季度。报道称，萤火虫这是继蔚来、乐道之后，蔚来发布的第三个汽车品牌，主打高端小车市场，希望挤进宝马MINI、奔驰Smart所在小车阵营，而非走性价比路线。新车价格在15万元级，配合蔚来的BaaS(车电分离)模式，价格有望进一步下探。NIO - SW (09866) rose more than 4%. As of press release, it rose 4.18% to HK$36.1, with a turnover of HK$0.145 billion.
The Zhitong Finance App learned that NIO - SW (09866) rose more than 4%. As of press release, it had risen 4.18% to HK$36.1, with a turnover of HK$0.145 billion.
According to the news, recently, the official Weibo, public account and mini-program for the new brand “Firefly Firefly” under NIO SW was officially launched. According to reports, Firefly means “an intelligent electric high-end car brand originating from NIO”. It positions the high-end car market and focuses on intelligence, quality, and safety. It is expected to be officially released on NIO Day 2024 on Saturday (21st), and delivery of the first model will begin in the first half of next year.
Firefly CEO Jin Ge said in an interview with 36 Krypton Motors that there won't be much time difference between Firefly's release in China and Europe. It will go on sale in China in the first half of next year, and Europe may be one quarter late. According to the report, Firefly is the third car brand released by NIO after NIO and Ledao. It focuses on the high-end car market. It hopes to squeeze into the car camp where BMW MINI and Mercedes-Benz Smart are located, rather than following the cost-effective route. The price of a new car is at the level of 0.15 million yuan. In line with NIO's BaaS (Vehicle Electricity Separation) model, the price is expected to drop further.
