According to news from Sina Technology on the afternoon of December 20, Meituan will provide over 50 million in winter "Dining subsidies" to delivery riders across the country starting from December 19. Riders can claim the subsidy on the delivery App and pick up their meals directly from the store after placing an Order. After the subsidy, the price for a single meal will be between 6-10 yuan, roughly half of the market price.
According to preliminary research and Statistics, during periods with fewer afternoon Orders, riders prefer to "drink milk tea and play mobile games." Therefore, in addition to fast food staples, Meituan has specifically provided "afternoon tea" subsidy packages for riders. Riders can choose milk tea from multiple brands, such as Mixue Bingcheng and Cha Baidao, and after adding the subsidy, the price can be less than 5 yuan. This event is jointly initiated by Meituan along with several Dining brands including He Fu Lao Mian, Lao Xiang Ji, Mixue Bingcheng, and Cha Baidao to address the dining challenges riders face in winter, and it will continue throughout the entire winter.
