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MINISO Unveils Flagship Store in Madrid, Debuts "IP Theme Park-Style" Shopping Experience

MINISO Unveils Flagship Store in Madrid, Debuts "IP Theme Park-Style" Shopping Experience

名創優品在馬德里揭幕旗艦店,推出"IP主題公園風格"購物體驗
Benzinga ·  12/24 11:19

MINISO Group Holding (NYSE:MNSO) shares saw a rise on Tuesday following the grand opening of its "largest store" in Spain, marking a significant milestone for the brand.

名創優品集團(紐交所:MNSO)股價在週二上漲,因其在西班牙開設了"最大的店",標誌着品牌的重要里程碑。

Located in Madrid's iconic Gran Via, this flagship store is also the first MINISO LAND store in Europe, introducing the brand's innovative "IP theme park-style" shopping experience to the continent. This exciting concept allows customers to immerse themselves in MINISO's popular IP collaborations, making shopping a fun and engaging event.

這家旗艦店位於馬德里的標誌性格蘭維亞,也是名創優品在歐洲的第一家名創優品樂園門店,將品牌創新的"IP主題公園風格"購物體驗引入大陸。這個令人興奮的概念使顧客能夠沉浸在名創優品的熱門IP合作中,使購物變成一項有趣和互動的活動。

The new MINISO LAND store format, which first debuted in Shanghai, has generated tremendous buzz, breaking sales records in China.

新型名創優品樂園門店格式首次亮相於上海,產生了巨大的反響,並在中國創造了銷售紀錄。

The Madrid store, covering 1,100 square meters, is divided into themed zones, including Harry Potter, Stitch, and other popular IP collaborations. With more than 6,000 products, 70% of them are co-branded items featuring beloved characters from franchises such as Sanrio, Snoopy, and Disney.

馬德里店鋪佔地1100平方米,分爲多個主題區域,包括哈利·波特、斯蒂奇和其他熱門IP合作。店內有超過6000種產品,其中70%是與知名角色共同品牌的商品,品牌包括三麗鷗、史努比和迪士尼。

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The store's playful design also includes a blind box zone, cosmetic and fragrance areas, and unique photo spots, such as the Penpen Madrid tree-hugging design, perfect for sharing on social media.

店鋪的趣味設計還包括盲盒專區、化妝品和香氛區,以及獨特的拍照點,如Penpen馬德里樹抱設計,非常適合在社交媒體上分享。

This opening comes as MINISO continues its rapid expansion, with around 7,200 stores globally, including 260 in Europe. The Madrid flagship is the latest step in the brand's strategy to bring its joyful and immersive shopping experience to more iconic locations worldwide.

此次開幕是名創優品持續快速擴張的一部分,全球約有7200家門店,其中在歐洲有260家。馬德里的旗艦店是品牌策略的最新一步,旨在將其愉悅和沉浸式的購物體驗帶到世界上更多標誌性地點。

"We're thrilled to open a new MINISO flagship store in the heart of Madrid's vibrant Gran Via commercial district, and to bring our MINISO LAND store format to Spain for the first time," said Vincent Huang, General Manager of MINISO Overseas distributor markets and Vice President.

"我們非常高興能在馬德里活力四射的格蘭維亞商業區開設新的名創優品旗艦店,並首次將名創優品樂園店格式帶到西班牙,"名創優品境外分銷市場總經理兼副總裁Vincent Huang表示。

Price Action: MNSO shares are trading higher by 3.15% to $24.90 at last check Tuesday.

價格走勢:截至週二最後一次檢查,名創優品的股價上漲了3.15%,達到24.90美元。

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Photo: Courtesy of MINISO

照片:來自名創優品

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