Kamakura Shinsho <6184> announced on the 12th its efforts towards the growth of its nursing care business.
In order to enhance customer attraction effects, it aims to acquire customers offline (in person) in addition to web-based marketing.
Since offline acquisition mainly relies on introductions from welfare and medical professionals who target potential residents, it is claimed to be highly effective.
"Good nursing care" aims to be the industry's first hybrid model that enables operations in both "Web" and "in-person" phases for customer attraction and referrals.
Effective November 1, 2024, the company's subsidiary Age Plus will make Yutelu a subsidiary, and Yutelu will join the company's group.