Shares of $TheRealReal (REAL.US)$, an online consignment shop for luxury goods, surged more than 18% shortly after 3.15 pm ET Thursday. This surge follows positive attention, including a mention in a recent Wall Street Journal article, highlighting the company's success in the growing resale market. This recent jump adds to a remarkable recovery, with the stock up over 500% intraday since bottoming out at a $1.72 intraday low on Feb. 16. The RealReal leverages AI for key functions like authentication and pricing, contributing to its efficiency and growth in the secondhand luxury market.

The WSJ piece emphasized The RealReal's strong position within the booming market for secondhand luxury items, noting the company's three consecutive quarters of sales growth. With consumers increasingly seeking value in the resale market, particularly for high-end goods, The RealReal is well-positioned to capitalize on this trend.

The recent surge in The RealReal's stock price suggests that investors are taking note of the company's strong performance and strategic use of technology. With the resale market for luxury goods continuing to expand, The RealReal appears to have a significant leg up, as evidenced by its recent market performance following the WSJ's positive coverage.