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Netflix NFL Games Show Off Super Bowl Contenders, MVP Frontrunner: Benzinga Poll Says 27% Watched

Benzinga ·  Dec 26 17:02

Streaming giantNetflix Inc(NASDAQ:NFLX) aired its firstNFLgames on Christmas Day with two games featuring four of the top teams in the league.

Here's a look at what happened and a poll that shows the holiday may have hurt viewership.

What Happened:Netflix spent an estimated $150 million on the rights to two 2024 NFL games on Christmas Day. Strong advertising demand may help the streaming giant recoup the fees and turn the events into free marketing plays.

The big question will be how many viewers tuned in to the NFL games as they were Netflix exclusives and...

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