On December 26, the high-end interview program "Zhenzhi Zhuojian," exclusively sponsored by Guizhou Zhenjiu and hosted by Sina Finance CEO Deng Qingxu, officially launched. The first episode features Dong Mingzhu, Chairman and President of Gree Electric Appliances, Inc. of Zhuhai, as a guest, sharing her brand philosophy and life insights cultivated over many years in the manufacturing industry, focusing on the concept of "long-termism."

"Zhenzhi Zhuojian" is a deep dialogue program jointly created by Guizhou Zhenjiu and Sina Finance, utilizing a one-on-one dialogue format to explore the unique business wisdom and life insights of renowned entrepreneurs and industry leaders, providing answers worthy of reference for China's economy.

The program breaks through the limitations of traditional studio recordings, engaging in dialogues in diverse settings such as corporate offices, specialty tea rooms, and private spaces, presenting guests' vivid images and multidimensional thinking in a relaxed and interesting manner. The topics are both deep and broad, seeking not only the operational philosophies behind successful enterprises but also digging into guests' unique insights on changes of the times, market opportunities, and personal growth in daily communication, creating a space for intellectual collisions that is both profound and warm.

In the first episode, Dong Mingzhu reflected on her growth journey from the early stages of her career to leading Gree to become a leader in the manufacturing industry in China. When discussing Gree's development, she shared her determination behind implementing the "ten-year warranty" policy, emphasizing that a company can only win long-lasting trust by consistently pursuing excellence in product quality and technological innovation, being responsible for products, and considering users' needs.

In facing the challenges of frontier fields like intelligent manufacturing, Dong Mingzhu resolutely leads Gree to continuously invest in technological research and development, putting the "long-termism" concept into practice through concrete actions. She firmly believes that only by mastering core technologies can a company truly achieve industry leadership while promoting Chinese manufacturing to a higher level. This commitment to "long-term" not only reflects her foresight and responsibility as an entrepreneur but also provides valuable insights for the development of current enterprises.

As the exclusive sponsor of the program "Zhān Zhī Zhuó Jiàn", Guizhou Zhenjiu adheres to the "long-termism" and brews every bottle of wine with a "Zhen" heart. In the 2024 low-sugar season, Guizhou Zhenjiu will produce 0.044 million tons and store 0.1 million tons of wine, maintaining a production capacity ranking among the top three in Guizhou's liquor industry.

In the program, Deng Qingxu will present the Zhenjiu·2013 true vintage as a gift to Dong Mingzhu. The Zhenjiu·2013 true vintage has been praised by Dong Mingzhu for its exquisite taste and minimalist eco-friendly packaging.

It is reported that the first episode of "Zhān Zhī Zhuó Jiàn" will be simultaneously launched on Sina Finance and Weibo, and broadcast on multiple platforms such as Douyin and Video Account. In the future, the program will invite more industry leaders to jointly explore business insights and life philosophy, continuously presenting the audience with in-depth and heartfelt leader stories and wisdom sharing, contributing valuable insights to China's economic development.