Recently, Mengjinyuan (02585.HK) has attracted widespread attention in the Hong Kong stock market. This company primarily focuses on high-purity Gold Trinkets, with additional offerings in diamond inlay and K-gold Trinkets, and has successfully listed on the Hong Kong Stock Exchange, becoming the second mainland Gold Trinket retail brand to go public in Hong Kong after Laopu Gold, thus becoming the NEW FOCUS AUTO in Capital Markets.
Mengjinyuan has multiple tags, such as being a "technology player", having high-quality products, a comprehensive Industry Chain layout, and a strong focus on both production and retail. This reflects that Mengjinyuan stands out in both its corporate fundamentals and growth potential within the Industry.
On its first day of listing, Mengjinyuan's stock price performed strongly, surging 10% at one point, with a per-share price reaching 13.20 HKD. Looking back, it seems that Mengjinyuan, which started in Changle, the "City of Sapphires in China", has achieved good results after more than twenty years of perseverance.
This achievement can be attributed to Mengjinyuan's relentless pursuit of craftsmanship and production technology, transforming the core competitiveness of being a "technology player" into a strong driving force for brand development.
As early as 2008, Mengjinyuan developed a Gold no-solder soldering method that won a national invention patent, breaking the traditional process requiring the addition of solder in Jewelry soldering and allowing for gold pieces with a purity exceeding 999.9‰. This strict control over product quality, along with continuous investment in innovation, has earned Mengjinyuan recognition in the market. According to 2023 data from Euromonitor's high-purity Gold Consumer market research, the Mengjinyuan brand has ranked first in national sales for high-purity fine Gold Trinkets with a gold content of 999.9‰ and above for two consecutive years.
In addition, Mengjinyuan has achieved a synergistic development of industrial manufacturing and exquisite craftsmanship by independently developing and modifying a series of advanced equipment. The company utilizes computer numerical control (CNC) machining centers, precision wire cutting machines, laser welding machines, and nine-axis engraving machines to integrate traditional craftsmanship into digital machinery, constructing an efficient production chain. Since 2020, Mengjinyuan has independently developed and manufactured over 300 sets of production equipment and around 3200 sets of molds.
It is worth noting that a significant portion of these intelligent advanced devices has been independently developed or modified by Mengjinyuan. According to reports, Mengjinyuan has established a dedicated R&D team focused on solving challenges in equipment manufacturing, and this capability to independently develop advanced production equipment and molds further strengthens the company's whole value chain Operation.
In addition to continuously improving production efficiency and product quality through technological optimization and equipment development, Mengjinyuan has also consistently pushed forward the innovation process in China's Gold Industry during its development. For example, in 2018, Mengjinyuan successfully overcame the technical challenge of producing 18K gold spring clasps, achieving a technological breakthrough. Tests showed that the 18K gold spring clasps produced by Mengjinyuan can withstand over 0.015 million pulls without breaking.
In summary, the listing of Mengjinyuan on the Hong Kong Stock Exchange is a landmark event that not only signifies a new stage of development for the company itself but also reflects the market's recognition and expectations of its technological capabilities. With the image of Mengjinyuan as a 'technology-driven' company deeply rooted in people's minds, its future market performance is worth looking forward to.