花旗此前指出，泡泡玛特是中国最大的流行玩具公司，拥有强大的IP孵化和变现能力，以及不断增长的全球足迹和知名度。凭借其多元化的IP角色和内容驱动的市场策略，公司看来已准备好捕捉年轻消费者的新兴“精神消费”。花旗认为，泡泡玛特的IP商业化应该会延伸至流行玩具以外的领域。流行玩具是消费者负担得起的娱乐选择，亦是该行最看好的消费品类别之一。POP MART (09992) rose over 4% in early trading, and as of the report, it is up 2.9%, at 88.6 HKD, with a trading volume of 0.319 billion HKD.
Zhitong Finance APP learned that POP MART (09992) surged over 4% in early trading, and as of the time of writing, it is up 2.9%, priced at 88.6 HKD, with a transaction volume of 0.319 billion HKD.
On the news front, WeChat's 'gift-giving' feature has been launched. Daiwa released a Research Report stating that the new gift-giving test feature on WeChat would help boost short-term demand; categories such as cosmetics, toys, snacks, and health foods should benefit. The bank believes that the positive impact of this new feature on WeChat may play a significant role for some consumer brands during the upcoming Lunar New Year holiday, as it creates new consumer scenarios for young consumers, which POP MART can benefit from.
Citi previously pointed out that POP MART is the largest pop toy company in China, possessing strong IP incubation and monetization capabilities, as well as a growing global presence and reputation. With its diverse IP characters and content-driven market strategy, the company seems ready to capture the emerging 'spiritual consumption' of young consumers. Citi believes that the commercialization of POP MART's IP should extend beyond pop toys. Pop toys are an affordable entertainment option for consumers and are one of the bank's most Bullish consumer product categories.
