Financial Services Association, December 31 (Reporter Liu Yang) After a year of market struggles, when “filing” in 2024, major car companies are already setting their sights on competitive or even fiercer 2025.

According to incomplete statistics from the Financial Federation reporter, up to now, central state-owned enterprise automobile groups, including Changan, Dongfeng, GAC, etc., as well as new power brands such as NIO and Zero Sport, have clarified their sales targets for 2025. Based on disclosed official data, NIO's target sales volume for 2025 will increase by 100% and Zero Run by 100%. Changan, Dongfeng and GAC are 12%, 20%, and 15%, respectively.

On December 30, Dongfeng Motor Group announced that the overall sales target of Dongfeng Motor in 2025 is to return to the 3 million vehicle level and challenge 3.2 million vehicles. Among them, more than 1 million new energy vehicles and 0.5 million were exported overseas.

“In 2025, the company will launch more than four new or modified cars, impacting the 0.2 million sales target for the whole year.” As a high-end new energy brand owned by Dongfeng, Shao Mingfeng, deputy general manager of Rantu Automobile, said that in 2025, Rantu's development strategy will be more clear and that it will accelerate layout and innovation in terms of brands, products, technology, channels, services, and overseas travel.

The day before, at the “2025 Changan Automobile Global Partnership Conference”, Changan Automobile Chairman Zhu Huarong proposed that, focusing on 2025, Changan Automobile has set a “3311” target, namely total sales of 3 million vehicles, revenue of 300 billion yuan, 1 million new energy vehicles, and 1 million overseas vehicles.

“In order to achieve this goal, Changan Automobile plans to launch 13 new energy products in 2025, including Avita 06, Deep Blue S09, and Changan Qiyuan C789, and expand into regional markets such as Southeast Asia, Latin America, Middle East and Africa, and introduce 8 products. The market share is expected to rise to 9.4%.” Zhu Huarong said that by 2030, Changan Automobile will further challenge overall sales of 5 million vehicles and 3.5 million new energy vehicles, accounting for 30% of overseas sales.

The GAC Group, which is also a state-owned automobile group, announced on December 20 that it will challenge 15% growth in 2025, based on production and sales of 1.912 million vehicles and 2.03 million vehicles respectively in 2024, with its own brand sales target guaranteed 1 million vehicles, challenging 1.1 million vehicles; in the next three years, its own brands are expected to launch 22 new models, covering all mainstream new energy power forms such as pure electric, extended range, and plug-in hybrid.

“In the next three years, GAC will invest at least 50 billion yuan in R&D and industrialization to ensure capital requirements.” Feng Xingya, general manager of GAC Group, explained that GAC's own brand will intensively launch 22 new models, 7 of which will be launched in 2025, fully covering all mainstream new energy power forms such as pure electric, extended range, and plug-in hybrid; in 2027, the independent brand will account for more than 60% of the Group's total sales, challenging the independent brand to sell 2 million vehicles.

Not only are central state-owned enterprises planning ahead of schedule; NIO Chairman Li Bin said earlier that NIO's annual sales volume for 2024 is expected to be 0.22 million vehicles. In addition to the Ledao brand, NIO's overall sales target for 2025 is to double sales volume to reach 0.44 million units.

“By simple calculation, next year, the average number of Ledao cars per month is 0.02 million. NIO will maintain a certain increase from this year's level. There are also more than 200,000 cars, which add up to 400,000 vehicles.” Regarding the implementability of doubling sales in 2025, Li Bin explained that starting in 2025, NIO will enter a new round of product cycles. The Ledao and Firefly brands will deliver new products, and NIO will also enter a faster growth stage. “The company aims to achieve 100% sales growth by 2025 and profit by 2026.”

“After 2024, the automobile market will not have a 'biggest volume', only a 'more volume'.” According to industry insiders, the core of all OEMs currently is to create explosive products, achieve product breakthroughs, and build business competitiveness. They have actually made breakthroughs in artificial intelligence and autonomous driving, and use good user experience to help consumers. Furthermore, further efforts are needed in supply chain and cost control to obtain sufficient price advantages. “For car companies, they need to come up with a comprehensive plan to deal with the future market.”

On December 31, Xiaopeng Motor CEO He Xiaopeng said in an internal letter from Xiaopeng Motor, “The market competition in 2025 will definitely be more intense, and it is predicted that the price war will ignite from January.” Earlier, a senior management of a major central enterprise automobile group determined that in the second half of 2025, domestic OEMs will enter a more intensive phase of “shutdown and transfer.”