January 1, 2025
Issuer: Shiseido Company, Limited Sponsored ADR
Management and performance
Reflections at the beginning of the year.
Warmest greetings for the New Year.
Last year, Japan began the year with significant natural disasters. Furthermore, the common global issue of climate change is progressing increasingly, having a major impact on the natural environment and people's lives worldwide. As a company aiming for a better world through beauty, Shiseido Company,Limited Sponsored ADR will continue to think about 'what we can do for the world' this year.
On November 29 of last year, under the title "SHIFT 2025 and Beyond Action Plan 2025-2026", the management policy for the next two years was announced. This is a plan that outlines urgent actions that must be taken to solve essential issues and achieve sustainable growth. Through this plan, a foundation for value creation that contributes to individuals and society will be built, without deviation, even amid unpredictable market changes in a Global society.
Specifically, efforts will be made to deepen the connection between our important brand and customers through selective focus and strengthening of the brand, to reevaluate the business structure to establish a high-profit structure, and to strengthen business management to realize this, all to be steadily run over the next two years.
Through this plan, Shiseido Company, Limited Sponsored ADR will continue to be a company that questions and shares new and beautiful values with people around the world. This is a self-innovation to realize the "better world" stated in our mission "BEAUTY INNOVATIONS FOR A BETTER WORLD".
It is believed that the power of beauty enriches the heart and makes people happy, regardless of the era. That is where our core business lies. Together with companions who share this belief, Shiseido will continue to move forward.
Looking forward to your continued support in 2025.
January 1, 2025
Shiseido Company, Limited
Representative Executive Officer, President CEO Kentarō Fujiwara
Please note that the information in this release is as of the time of announcement and may differ from the latest information.
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