苹果在2024年第二季度一度跌出中国前五大智能手机供应商之列，直到第三季度才有所回升。苹果的促销活动还包括旧款iPhone和iPad平板电脑等其他类别产品，提供的折扣200至300元不等。Mac产品的优惠力度在本次促销活动中最大，13英寸MacBook Air (M2) 可优惠600元，而15英寸MacBook Air (M3) 则直接降价800元。Apple officially announced a price reduction, with savings of up to 800 yuan.
According to Zhitong Finance, Apple (AAPL.US) announced on its official website in China that from January 4 to 7, users making purchases with eligible payment methods on selected products can save up to 800 yuan. The flagship iPhone 16 Pro starting at 7,999 yuan and the iPhone 16 Pro Max starting at 9,999 yuan will have a maximum discount of 500 yuan. Meanwhile, the price of the iPhone 16 and iPhone 16 Plus will drop by 400 yuan.
Apple is making efforts to address the issue of declining market share in China. China is the largest Smart Phone market in the Global, and local manufacturers are increasing competitive pressure on Apple. Since Huawei re-entered the high-end market in August 2023 with domestically produced chipsets, it has become a particularly strong competitor. Previously, Huawei reduced the prices of various high-end devices, including Smart Phones, by up to 3,000 yuan in the domestic market.
In the second quarter of 2024, Apple briefly dropped out of the top five Smart Phone suppliers in China, and only saw a recovery in the third quarter. Apple's promotional activities also include Other categories of products such as older models of iPhone and iPad tablets, offering discounts ranging from 200 to 300 yuan. The discounts on Mac products are the largest in this promotion, with a 600 yuan discount on the 13-inch MacBook Air (M2) and a direct 800 yuan price reduction on the 15-inch MacBook Air (M3).
Apple states that the number of products participating in this promotional activity at Apple Store retail locations is limited (with 29,300 units of iPhone products, 3,500 units of iPad products, 530 units of Mac laptops, 8,350 units of Apple Watch products, 2,590 units of AirPods, and 940 units of Apple Pencil), while supplies last.
For this promotional activity, each user is limited to purchasing 2 items per product category, and additional discounts are available for trading in for a new iPhone. Consumers must use designated payment methods such as WeChat Pay or Alipay to enjoy the discounts.
Regarding whether the difference in price can be refunded if the official website prices drop, Apple customer service stated, "Products purchased within 14 days prior to the event can be returned for repurchase, which can also be understood as a form of price difference refund."
