Squid Game 2 Is Getting Mixed Reviews But Tops Netflix Global Charts

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Bloomberg Jan 2 07:20 · 46.3k Views

The second season of Netflix's Squid Game has attracted nearly 70 million views since its debut last week and topped the the streaming giant's charts in 92 countries. Bloomberg's Sohee Kim discusses the public reception and what's at stake for Netflix on 'Bloomberg: The Asia Trade'.

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Transcript

  • 00:00 So he tell us more about how Squid came.
  • 00:02 Season 2 has performed so far and it's been a mixture reaction, but certainly the numbers would make it
  • 00:08 a huge success.
  • 00:12 Flex Global Sensations quit Game Season 2 return with a good blast, and
  • 00:17 it's been like smashing records.
  • 00:19 Attracting more than 68 million views since its December 26th premiere,
  • 00:25 the show has topped Netflix charts worldwide, becoming the most watched program in 92 countries.
  • 00:31 So this makes
  • 00:32 it the biggest debut ever for a Netflix original series.
  • 00:37 But as you mentioned, despite this
  • 00:39 record-breaking viewership, the new season has been met with a somewhat divided response.
  • 00:44 Initially
  • 00:45 critics and fans.
  • 00:46 They've been pointing out that
  • 00:48 pacing feels a little bit slower and some of the plot elements seem repetitive compared to the first season.
  • 00:54 But I personally liked it.
  • 00:56 Well still.
  • 00:56 But it is too early to conclude whether it's a success series or not, since this kind of blockbuster
  • 01:02 often takes few weeks to get full reactions that sometimes turn into
  • 01:07 phenomena.
  • 01:10 I have to say I'm only about 3 episodes in, but you know, enjoying it so far.
  • 01:15 But
  • 01:15 what's really at stake here for Netflix in terms of its investment and, and, and how it plans programming
  • 01:21 to come?
  • 01:23 The stakes are high for Netflix.
  • 01:25 It's trying to keep the Squid Game franchise a lot globally after generating about $900 million in value for Netflix after its first release.
  • 01:34 They've been expanding the theme with reality TV shows, video games, and in person fan experiences worldwide,
  • 01:41 so their marketing for the second season was the biggest scale for any TV series franchise.
  • 01:48 While it's awaiting for the final and 3rd season later this year, Netflix is expected to push for
  • 01:54 a word
  • 01:55 paints at Gold,
  • 01:56 Golden Globes, and Oscar that might be helpful to continue the
  • 01:59 momentum till the final season.
  • 02:01 So all of these efforts are important for Netflix to continue to lead the streaming market that no other platforms can offer.
  • 02:09 And with its scale and capabilities, it may continue to expand the franchise with English language adaptations or a
  • 02:17 couple of spin offs.