Unity Software's stock price rose as much as 16% during Thursday's trading session, closing up over 9% with a significant increase in volume.

Previously, on Tuesday evening, there was a block trade of 1.32 million shares of Unity Software, with a total value of 29.7 million dollars.

Retail investor leader Keith Gill appears to have taken action. Gill's nickname on Reddit is DeepF-Value, while on YouTube and X, he is known as Roaring Kitty. He gained fame during the infamous retail short squeeze involving GME in 2021, and after being silent for a long time, he reappeared last May.

The latest update is that Roaring Kitty released a short video clip featuring the late musician Rick James, who recorded a well-known song called 'Unity.'

This series of information has sparked market speculation. Some believe Gill may be hinting at something related to Unity Software. However, as is often the case with Gill's posts, the video might also be unrelated to Unity Software, merely pointing to the broader concept of 'Unity' or something entirely different.

Unity Software's popularity on social media has surged, with the number of related posts quadrupling within hours. The sentiment on the X platform is predominantly optimistic.

First, let's feel the appeal of the "retail investor leader":

In less than 10 minutes, the tweet posted by the Roaring Kitty had over 0.1 million views, and people speculate that this GIF is related to Unity Software.

Some users listed various correlations between signs:

Attention! Unity Software's stock price rose nearly 10% on Thursday morning, after 1.32 million stocks were traded at a Market Cap of 29.7 million dollars. The company operates a platform that provides real-time 3D content and experiences. This might be GME’s target.

There are also netizens mentioning other possible catalysts for the stock price increase:

It may be acquired by GME. Unity's new CEO is the former COO of Zynga, who quadrupled the stock price within 4 years. Clearly, mobile and VR/XR are the main engines.

In November last year, Unity Software announced its third-quarter results, which were mixed; revenue exceeded expectations, but earnings fell short of Analyst predictions:

The company reported an adjusted loss per share of $0.31, while Analysts had originally expected an earnings per share of $0.14; revenue for the quarter reached $0.44652 billion, surpassing the consensus market expectation of $0.42842 billion and achieving year-on-year growth.

Looking ahead, Unity expects fourth-quarter revenue to be between $0.422 and $0.427 billion, with the midpoint slightly above the general expectation of Analysts at $0.4249 billion. However, the company's guidance for total revenue in 2024 is $1.703 to $1.708 billion, lower than the originally expected $1.766 billion by Analysts.

It is worth noting that Unity Software currently faces significant challenges, with the stock down 39% in 2024. In stark contrast is its former competitor, the super popular U.S. stock AppLovin. AppLovin ended last year with an astonishing increase of over 700% in stock price, far surpassing the less than 200% increase of chip giant NVIDIA, which is at the very core of the AI frenzy.

AppLovin and Unity are both important players in the gaming industry, each providing unique support for developers:

• Unity is widely used by independent developers and mobile developers, providing a flexible platform for building cross-device games and interactive 3D experiences. However, Unity faces some challenges, including insufficient profitability and increasing market competition.
• AppLovin focuses on app monetization and user acquisition, helping games reach a broader audience and achieve revenue growth. AppLovin is a well-known advertising marketing giant in the global gaming industry and mobile advertising industry, and with its breakthroughs in AI-driven advertising technology, it has become one of the focal stocks for global investors.