share_log

【券商聚焦】中信证券:春节等社交活动高峰期临近 微信小店在供需两端的活跃度有望得到增强

[Brokerage Focus] CITIC SEC: With the peak period of social activities like the Spring Festival approaching, the activity level of WeChat mini-stores on both the supply and demand sides is expected to increase.

Jinwu Financial News ·  Jan 3 09:22

Jinwu Financial News | CITIC Securities's research report indicates that since January 1, WeChat stores have launched a new “Private Domain Incentive Program” to reduce technical service fees for transactions completed in social and private domain scenarios such as group chats, friend circles, and public accounts. This measure is expected to promote positive actions by merchants in terms of entry, operation, and pricing. As the peak period of social activities such as the Spring Festival approaches, the activity of WeChat stores on both the supply and demand sides is expected to increase. WeChat's active participation in the field of social e-commerce indicates that the e-commerce scene will usher in new changes and opportunities. Brands that can quickly adapt to new traffic trends are expected to benefit first. In particular, in categories such as food and beverage, nutrition and health care, beauty and skin care, and gold and jewelry, demand in the social scene is expected to be stimulated.

Disclaimer: This content is for informational and educational purposes only and does not constitute a recommendation or endorsement of any specific investment or investment strategy. Read more
    Write a comment