摩根士丹利虽未明确给出高鑫零售未来具体的收入预测数值，但结合其对行业趋势和公司基本面的分析，暗示公司在应对市场挑战的过程中，若能成功推进新业务模式、实现线上销售快速增长以及优化 B2C 和小型门店经济模型，有望提升市场竞争力与盈利能力。然而，若无法有效应对行业风险，业绩可能面临下行压力。Jingu Financial News | Recently, Morgan Stanley released a research report on SUNART RETAIL (06808), providing an in-depth analysis of its development situation against the backdrop of acquisition offers.
The report shows that SUNART RETAIL has demonstrated certain performance in the past fiscal year. As of December 31, 2024, its stock price was 2.48 HKD, with a Market Cap of 3.048 billion USD, an Enterprise Value (EV) of 1.377 billion USD, and a circulating share count of 95.4 million Stocks. In terms of profitability, the EPS for FY 2025 is expected to be 0.05 RMB, with net revenue of 7.26 billion RMB and EBITDA of 2.4 billion RMB. Morgan Stanley, based on its analytical model, has given SUNART RETAIL a "neutral" rating, with a Target Price of 2.40 HKD, indicating a potential change of -3% from the current stock price.
In the Industry context, Morgan Stanley holds a "meets expectations" view on the Consumer industries in China / Hong Kong, indicating that the overall development of the industry is stable, but the competitive landscape remains complex and volatile. Offline retail faces continuous pressure from online channels, and changes in Consumer shopping habits prompt retail enterprises to innovate continually. As an important player in the industry, SUNART RETAIL needs to confront challenges such as the diversion of foot traffic to offline stores due to B2C, ongoing weakness in non-essential Consumer spending, and fierce price competition in online grocery retail, while also having opportunities to enhance performance through new business model innovations.
Although Morgan Stanley has not explicitly provided specific future revenue forecasts for SUNART RETAIL, its analysis of industry trends and the company's fundamentals suggests that if the company can successfully advance new business models, achieve rapid growth in online sales, and optimize B2C and small store economic models, it is likely to enhance market competitiveness and profitability. However, if it fails to effectively respond to industry risks, its performance may face downward pressure.
