老乡鸡以直营门店为起点，致力于完善运营的每一环节，专注于供应链管理、门店运营、菜品开发和顾客互动。因此，该公司积累了对标准化运营的宝贵洞察，从而提高效率。基于该洞察，该公司于2020年开始探索加盟模式，并不断发展和打磨该模式。该公司已形成能够兼顾质量与扩张的直营+加盟门店网络。随着该公司的版图不断扩大，截至2024年9月30日，该公司在中国53个城市拥有1,404家门店，包括949家直营门店和455家加盟门店，覆盖9个省。According to the Hong Kong Stock Exchange's disclosure on January 3, LXJ International Holdings Limited (hereinafter referred to as Hometown Chicken) handed over the Hong Kong Stock Exchange's main board, with CICC and Haitong International as co-sponsors.
The Zhitong Finance App learned that according to the Hong Kong Stock Exchange disclosure on January 3, LXJ International Holdings Limited (hereinafter: Hometown Chicken) handed over the Hong Kong Stock Exchange main board, with CICC and Haitong International as co-sponsors.
According to the prospectus, Hao Hsiang Chicken is the largest Chinese fast food brand in China. According to Insight Consulting, the company ranked first in the Chinese fast food industry in China in terms of total transactions in 2023. Through its commitment to providing high-quality and delicious home-cooked Chinese dishes and convenient and friendly service, the company has become a well-known restaurant brand in the country. After more than 20 years of improvement and innovation, the company has created a home-cooked menu centered on chicken soup and chicken dishes, which is loved by customers.
Starting with direct-run stores, Laoxiang Chicken is committed to improving every aspect of operation, focusing on supply chain management, store operation, menu development, and customer interaction. As a result, the company has accumulated valuable insight into standardized operations to improve efficiency. Based on this insight, the company began exploring the franchise model in 2020 and continues to develop and refine the model. The company has formed a direct-management+franchise store network that can balance quality and expansion. As the company's footprint continues to expand, as of September 30, 2024, the company had 1,404 stores in 53 cities in China, including 949 direct-run stores and 455 franchised stores, covering 9 provinces.
Hao Hsiang Chicken is committed to becoming a “second kitchen” for customers, providing a safe and convenient Chinese home-cooked meal experience outside the home, so that customers can enjoy delicious food anytime, anywhere. For the nine months ended September 30, 2024, the company provided services to more than 189.4 million customers to meet the dining needs of various scenarios. The company's adherence to the core value proposition of being healthy, rich, clean and friendly has won the trust of customers and laid the foundation for the company's brand reputation.
According to Insight Consulting data, Hometown Chicken has achieved many “firsts” and “only”:
One of the first Chinese fast food companies in China to standardize all core operations.
The only major Chinese fast food company in China with a full industrial chain (covering chicken raising, central kitchen and catering services).
The first Chinese fast food company in China to implement a comprehensive traceability system. The system can control the entire supply chain and publicly disclose ingredients, raw materials, and suppliers.
Among the top five Chinese fast food companies (based on total transactions in 2023), it ranked first in terms of average daily sales per store, daily sales per unit area, and turnover rate.
One of the first Chinese fast food companies in China to adopt digital intelligence in all core operations.
On the financial side, for the nine months ended September 30 in 2022, 2023, and 2024, the revenue of hometown chicken was approximately 4.528 billion yuan, 5.651 billion yuan, and 4.678 billion yuan respectively; during the same period, profits during the year were approximately 0.252 billion yuan, 0.375 billion yuan, and 0.367 billion yuan, respectively.
