As the annual grand event in the Technology sector – the International Consumer Electronics Show (CES) approaches, global attention will focus on Las Vegas, USA.

As a leading company in global display technology, Tcl Corporation and Tcl Corporation will jointly showcase over 100 new products, demonstrating the latest achievements in technological innovation to the world.

This is Tcl's 32nd participation in CES, with a booth area of 2,342 square meters, the largest booth area among Chinese brands at this exhibition.

In this technological feast, Tcl Corporation will showcase globally leading Mini LED display technology and the world's largest QD-Mini LED giant screen television, allowing users worldwide to experience the pinnacle of picture quality in the Television industry. Additionally, multiple display products including art televisions, esports screens, mobile phones, tablets, projectors, and Thunder AR glasses will also be on display.

Tcl Corporation will also present its latest products in the smart home field, including companion AI products, Air Conditioners, Refrigerators, Washing Machines, smart door locks, security cameras, Routers, and photovoltaic technology, showcasing its layout in the smart IoT ecosystem.

Tcl Huaxing will bring printed displays, new automotive products, and a new technology brand APEX. Notably, the first mass-produced printed OLED special display screen and the world's highest brightness Micro LED vehicle screen are expected to become the highlights of the exhibition.

In addition to showcasing hard technology, Tcl will also set up the TCLArt and Sports IP exhibition areas to convey its cultural IP concept, and as an official partner of the NFL, invite legendary athletes to interact with fans.

Tcl Corporation has been laying out its global strategy for many years. With 25 years of going abroad, Tcl Corporation adheres to the "Global + Local" strategy, deeply integrating into local markets to drive overseas localized operation.

For example, in North America, Tcl Corporation has established a research and development center in Silicon Valley, expanded its MOKA manufacturing base in Mexico, built a new MASA manufacturing base in Mexico, and launched the TCL tv+ streaming entertainment service. This deep localization strategy has led Tcl Corporation to achieve significant results in the North American market.

Based on continuous product technology innovation and a firm localization strategy, Tcl Corporation's business has spread across more than 160 countries and regions globally, achieving a global leading position in key product areas. In the first three quarters of 2024, the global shipment of Tcl televisions reached 20.01 million units, ranking second in the world; in the North American market, Tcl television shipments grew by 27.5% year-on-year, ranking second in the USA.

Currently, Tcl Corporation has set up 46 research and development centers globally, and over the past six years, it has invested more than 60 billion yuan in research and development, applying for 112,469 patents, including 18,567 PCT patents. In the field of quantum dot electroluminescent display, Tcl Corporation ranks second in the world in terms of the number of patent applications, demonstrating its strength in cutting-edge technology.

With the opening of CES 2025 approaching, Tcl Corporation will not only showcase its latest achievements in display technology and smart home fields, but will also prove to the world the innovation capability and global competitiveness of Chinese Technology enterprises through its global strategy.