According to the Financial Association News on January 3 (Reporter Liu Yang), on January 2, Geely Auto announced its sales target of 2.71 million units for the entire year of 2025, representing a year-on-year increase of 25%. Among these, the Geely brand aims for sales of 2 million units, a 20% increase year-on-year; ZEEKR and Lynk & Co aim for 320,000 units and 390,000 units respectively, with year-on-year growth of 44% and 37%. In terms of New energy, the target for 2025 is 1.5 million units, a year-on-year increase of 69%, with a penetration rate expected to exceed 55%.

"This target is relatively pragmatic and cautious." In a conference call for Geely Auto, Geely Auto Holding CEO Gui Shengyue stated that in 2024, Geely Auto expects a significant breakthrough in New energy sales, but the success of the New energy transformation must ultimately be reflected in profits. "Since the third quarter of last year, the New energy Sector has significantly turned profitable. While striving to achieve the sales target of 2.71 million units, the New energy Sector is expected to achieve overall profitability in 2025. Only with the New energy Sector fully realizing profitability can the true success of the transformation be proven."

Data shows that in 2024, Geely Auto's total sales reached 2,176,567 units, a year-on-year increase of over 32%, exceeding the initial target of 2 million units set at the beginning of the year. Among them, the sales of Geely, Galaxy, ZEEKR, and Lynk & Co brands reached 1.67 million, 490,000, 220,000, and 290,000 units respectively, with year-on-year growth of 27%, 80%, 87%, and 30%. In December 2024, Geely Auto Group's New energy sales reached 111,206 units, a year-on-year increase of 93%; the total New energy sales for the year were 888,235 units, a year-on-year increase of about 92%, with a penetration rate of nearly 41%.

"ZEEKR will launch three new models in the second, third, and fourth quarters of 2025." Geely Holding Group President and ZEEKR CEO An Conghui revealed that in the second quarter of 2025, a shooting brake based on the ZEEKR 007 platform will be released, followed by a full-size flagship SUV in the third quarter and a mid-large luxury SUV in the fourth quarter. Both SUVs will offer pure electric and hybrid power. "These three new models will play a significant role in boosting this year's sales, gross margin, and brand enhancement."

Within the Geely brand system, Geely Auto Group CEO Gan Jiayue revealed that in 2025, Geely will introduce 4 or 5 new New energy products, with a rhythm of one new product launched every two months (i.e., in March, May, July, September, and November 2025), to fill the previous gaps in various sub-sectors. "Two SUV models and three sedan models will be core products in mainstream sub-markets."

Earnings Reports indicate that for the first three quarters of 2024, Geely Auto achieved a revenue of 167.68 billion yuan, a year-on-year increase of 36%; the net income attributable to the parent company was 13.05 billion yuan, a year-on-year increase of 358%. Among these, the revenue for the third quarter was 60.38 billion yuan, a year-on-year increase of 20%; the net income attributable to the parent was 2.46 billion yuan, a year-on-year increase of 92%. The gross margin for the first three quarters was 15.3%, an increase of 0.5 percentage points year-on-year. At that time, the company stated that the performance growth was mainly due to the continuous launch of new products, rapid sales increases, and continuous optimization of product structure.

"Geely's main brand's new generation PHEV product cycle is strong, driving an increase in New energy Business sales. With the scale effect and the cost reduction of the GEA platform, it is expected that the New energy Sector will gradually achieve profitability." A research report released by CICC stated that the rating for Geely Auto remains "outperforming the industry"; due to the improvement in profitability within the New energy Sector, net income estimates for 2024 and 2025 have been raised by 3.3% and 15.4% to 16 billion yuan and 11 billion yuan respectively.

The ZEEKR super hybrid electric system is a new energy form that integrates pure electric, plug-in hybrid, and extended range technologies, and is expected to be launched during the Shanghai International Auto Show in 2025. An Conghui analyzes that based on future market determinations, super hybrids will certainly continue to experience rapid growth in China as well as the global market, especially in the mid-to-high-end products. "The two super hybrid products launched in the second half of this year target not only the Chinese market but also the global market simultaneously."