交银国际指出，蔚来是中国少有的具有换电服务的车企，新推出Baas方案降低用户购车门槛，有望带动销量。蔚来品牌在30万元人民币以上高端纯电市场领域市占率超过30%。高端纯电市场之外，公司发布其第二品牌乐道L60，主攻30万元人民币以下车型。第三个品牌萤火虫12月发布，价格定位更低。该行指出，股价催化剂包括：萤火虫预计2025上半年开启交付；乐道带动销量增长。NIO-SW (09866) rose more than 5%. As of press release, it had risen 5.41% to HK$37.05, with a turnover of HK$65.0069 million.
The Zhitong Finance App learned that NIO-SW (09866) rose more than 5%. As of press release, it had risen 5.41% to HK$37.05, with a turnover of HK$65.0069 million.
According to the news, on January 2, NIO Auto and the Ledao brand jointly announced that from 2025 to February 28, they will launch a limited-time trade-in subsidy policy for users who purchase cars on the invoice. During this period, if users are unable to apply for a government replacement subsidy because the billing time for the new car is earlier than the time required by the “trade-in” policy, NIO and Ledao will fully cover the difference in the subsidy in the form of points and equal power-up allowances. NIO Heledo also launched a “3-year zero down payment, zero interest, limited-time financial discount” policy.
BOC International pointed out that NIO is one of the few car companies with electricity exchange services in China. The introduction of the Baas program lowers the threshold for users to buy cars, which is expected to drive sales. The NIO brand has a market share of more than 30% in the high-end pure electric market of 0.3 million yuan or more. Outside of the high-end pure electric market, the company released its second brand, the Ledao L60, which focuses on models under 0.3 million yuan. The third brand, Firefly, was released in December, and the price positioning is even lower. The bank pointed out that the share price catalysts include: Firefly is expected to start delivery in the first half of 2025; Music drives sales growth.