Cube ＜712＞ announced on the 25th that it will establish a joint venture for business development in China.
The company has signed a joint venture agreement with Cheer Wisdom and will establish a joint venture mainly to operate and manage the “MARK & LONA” product manufacturing and sales business in the People's Republic of China (hereafter, China).
The company aims for medium- to long-term growth, and has set expanding global expansion as the most important measure in its medium-term management strategy. Aiming to expand global business, we aim to expand our business in the Chinese market by positioning China, an economic powerhouse boasting the world's second-largest GDP and apparel market size, as an important region, and utilizing Cheer Wisdom's domestic network within China as an opportunity to establish this joint venture and accelerate expansion throughout China.