Morgan Stanley released a research report stating that POP MART (09992) plans to restock, which may boost sales in the fourth quarter of last year and the first half of this year, while taking measures to enhance the customer experience. The investment themes proposed by the bank, namely 'overseas expansion extends popularity' and 'IP product rotation,' are still effective. Morgan Stanley rates the company with a 'Shareholding' and a Target Price of 113 Hong Kong dollars.
The firm suggests that investors may take the opportunity to buy at a low price. The firm expects this year's sales growth to be 35% and believes POP MART can achieve the fastest sales growth among the large Consumer companies it tracks. Given that overseas sales and the profit portfolio are expected to account for more than half this year, the firm's valuation premium is considered reasonable.
