According to Zhiyitong Finance APP, as the 2025 USA Consumer Electronics Show (CES) approaches, major Technology companies are poised and ready. This CES 2025 exhibition will be held from January 7 to 10 in Las Vegas, attracting top Global brands to participate.

It is reported that this exhibition will have more than 3,300 enterprises from 50 countries/regions participating, with home appliance companies such as Hisense, TCL, and Beijing Roborock Technology (688169.SH) also exhibiting, covering various fields including AI, electric mobility, Smart Home, VR/AR, and more. Among them, Beijing Roborock Technology (Roborock) has already attracted Industry attention before the exhibition, and information from the overseas Social Media platform Reddit indicates that Beijing Roborock Technology will launch its new flagship product—Saros Z70—at this CES 2025 show. As a leader in the Global robotic vacuum cleaner Industry, Beijing Roborock Technology's new move suggests that Smart Home technology may welcome a new wave of upgrades.

Breaking through two dimensions: the 'cross-dimensional' upgrade of robotic vacuums.

It is reported that this CES 2025 covers multiple cutting-edge fields such as Artificial Intelligence (AI), electric mobility, Smart Home, VR/AR, and more. Especially in the Smart Home Sector, the deep integration of Automation Equipment and AI technology has become the core trend of market attention. The Technology companies confirmed to exhibit have also announced that they will launch new Smart Home products at the exhibition and showcase the application of various cutting-edge technologies in home scenarios.

As a Global leader in the field of robotic vacuum cleaners, Beijing Roborock Technology has focused on technology breakthroughs and product innovation for many years. Their participation in this exhibition will undoubtedly have a significant impact on the future development of the Industry. According to information from Reddit, the new product Saros Z70 released by Beijing Roborock Technology will introduce revolutionary technology, marking a comprehensive evolution of robotic vacuum cleaner products from traditional "two-dimensional cleaning" to "three-dimensional operation." Industry experts estimate that this technological upgrade will not only allow robotic vacuums to break through the limitations of floor cleaning but also open up imagination space for more application scenarios in home environments. While specific functions and technical details have not been fully disclosed, this change in product form has already become a focal point of attention in the Industry and among users.

GTJA Securities also stated that the Industry is expected to experience a catfish effect, with more players likely to enter the market. The new product from Beijing Roborock Technology signifies that robotic vacuum cleaner products are moving from two-dimensional to three-dimensional applications, making them tighter integrated with AI as home smart assistants. It is expected that more players will join the market. On one hand, Beijing Roborock Technology's introduction of iterative new products will push the Industry further towards smarter product forms, while on the other hand, manufacturers within the Industry will experiment more with cost reduction efforts to accelerate the volumetric realization of products at the terminals.

New trends in Smart Home: Industry innovation catalysts.

Looking at the development of robotic vacuum cleaners, products have evolved from initially random cleaning to planned cleaning, and then to full automation in the base station era. In 1996, Electrolux launched the first robotic vacuum cleaner, marking the industry's embryonic stage. In 2004, iRobot introduced cleaning planning to enhance intelligence with the Roomba 980 launched in 2015, signifying a revolutionary breakthrough in performance. By 2016, Beijing Roborock Technology achieved a qualitative leap in robotic vacuums by lowering the consumer threshold with LDS technology, truly entering the smart era and achieving substantial public adoption. Starting from 2019, Beijing Roborock Technology also led the Industry into the base station era, realizing convenient functions such as self-cleaning and self-dusting, gradually moving towards a hands-free smart life. At this CES 2025 exhibition, the new product release from Beijing Roborock Technology will further raise the technical threshold in the Industry, providing consumers with smarter and more efficient home service experiences.

Official information from CES 2025 shows that the deep integration of AI and Smart Hardware is an important theme, with many companies showcasing smarter and more convenient home solutions.

It is easy to imagine that the innovations brought by Beijing Roborock Technology will not only be a simple product upgrade but also a leading attempt at a critical point in the development of the Industry. In recent years, competition in the Smart Home market has intensified, with major brands increasingly investing in technology research and development to drive product iteration.

It is worth noting that as technology continues to advance and consumer demands diversify, future robotic vacuum cleaners will gradually transform into important nodes in the smart home ecosystem. More intelligent devices with higher dimensional interaction capabilities will progressively integrate into home scenarios, providing users with experiences that exceed expectations. From the product trends released by various companies at this CES, it is easy to predict that 2025 may become a key year for the "cross-dimensional evolution" of Smart Home technology.