Guoyuan issued a report indicating that the Target Price for WEIMOB INC is set at HKD 3.86, with the rating upgraded to 'Buy.' As one of Tencent's important ecological partners, WEIMOB INC's WeChat Mini Programs will connect to the WeChat Shop ecosystem, supporting the continuous enrichment of the WeChat e-commerce ecosystem. It can utilize the gifting function of WeChat Shops to create more creative and interactive marketing activities for brand merchants, helping them attract more users to purchase and give gifts, thereby enhancing brand awareness and sales volume. This will further enrich WEIMOB's Marketing Services scenarios and enhance its competitiveness in the digital marketing field. There is also an opportunity to leverage its technical advantages and precise marketing experience to participate in the GMV revenue sharing with partner merchants, improving the commercial level of its Business.
The institution believes that WEIMOB INC will complete the WeChat Shop integration in the first half of the year. In the future, as the WeChat e-commerce ecosystem improves, the demand for WeChat e-commerce's Saas and agency operation service providers will experience a surge in benefits. As an early mover in the WeChat ecological service provider landscape, WEIMOB INC is expected to tap into the growth ceiling of Saas Business as user habits develop within the WeChat e-commerce ecosystem and B-end merchants continue to join the WeChat ecosystem. Additionally, by enhancing merchants' Commodity transaction amounts through precise marketing services, the company will create greater commercial value.
