此前奈飞所推出的“年度王炸韩剧”《鱿鱼游戏》的第二季自12月26日首播以来，根据奈飞官方统计，吸引了全球范围超过6800万的观看量，在全球范围内登顶该公司的流媒体剧集排行榜。The investment bank Benchmark raised the Target Price of Netflix (NFLX.US) from 555 dollars to 720 dollars and maintained the stock's 'Sell' rating.
According to the Zhito Finance APP, investment bank Benchmark has raised the target price for Netflix (NFLX.US) from $555 to $720 and maintains a "Sell" rating for the stock.
The bank informed investors that Netflix's performance is "significantly better than other media companies with major global scale advantages," although it believes the stock is overpriced in the currently strong market. Benchmark added that as the advantages of paid sharing diminish, revenue and profit growth will increasingly rely on new initiatives such as pricing and ad support.
Since its premiere on December 26, the second season of Netflix's "Annual King Bomb Korean Drama" "Squid Game" has attracted over 68 million views globally according to official statistics, topping the company's streaming series rankings worldwide.
Regarding the show's contribution to Netflix's performance, most Wall Street investment institutions hold an optimistic stance, which is why recently Morgan Stanley and KeyBanc have significantly raised Netflix's target stock price for the next 12 months and reiterated a "Buy" rating; Morgan Stanley's target price is as high as $1,050, while KeyBanc is bullish up to $1,000. Generally, Wall Street investment institutions are optimistic about the continued unexpected growth of Netflix's streaming subscription service revenue under the contribution of "Squid Game" season two.
According to Netflix's internal calculations, shortly after its premiere in 2021, the first season of "Squid Game" generated at least $0.9 billion in revenue for Netflix, and the second season will compete for the title of "Best Television Series" at the upcoming Golden Globe Awards.
