管理层又指出，未来通过调整频道合作，并推广会员增长，转换月订阅者为季度或年度自动续订会员，SVIP会员数及整体ARPU将随时间增加。另外，短视频方面，集团将继续将资源放在横屏短剧的制作上，并会尝试与第三方内容合作来满足免费用户的需求。Citigroup has listed Tencent as a preferred stock and a core Hold Position.
Geometric Finance APP reported that Citi released a research report stating that TENCENT (00700) recently held an investor meeting in Macao, focusing on the group's video content and intellectual property strategy. Management pointed out that the profitability of TENCENT Video is expected to steadily improve in 2024. The future goal will be to continue maintaining profitability and promote memberships growth through adjustments in channel cooperation. A reaffirmation of TENCENT's 'Buy' rating, listing it as a preferred stock and core Hold Positions stock, with a Target Price of 573 HKD.
The report cites management noting that TENCENT Video launched 9 highly rated series in 2024. Following strategic restructuring and cost optimization, TENCENT Video increased the success rate of dramas over the past two years. In 2025, the focus will continue to be on producing high-quality content, reducing the number of series, and reallocating resources to more impactful S+ content.
Management also pointed out that in the future, through adjustments in channel cooperation and promoting memberships growth, converting monthly subscribers to quarterly or annual automatic renewal memberships, the number of SVIP memberships and overall ARPU will increase over time. Additionally, in terms of Short Video, the group will continue to allocate resources to the production of horizontal short dramas and will try to collaborate with third-party content providers to meet the needs of free users.
