报告指出，根据艺恩统计数据显示，2024年全国含服务费票房426亿元，同比下降22.4%；根据猫眼专业版，2024年全国网售出票8.71亿张，同比下降22.9%。该行认为，2024年因为优质内容供给不足且用户观影消费决策较为谨慎，电影大盘表现相对平淡。预计公司在线电影票务收入15.61亿元，同比下降20.9%。MAOYAN ENT (01896) has fallen over 3% again, as of the time of writing, it dropped 2.66%, priced at 7.33 HKD, with a turnover of 13.6974 million HKD.
According to Zhito Finance APP, MAOYAN ENT (01896) has fallen over 3% again, by the time of publication, it is down 2.66% at HKD 7.33, with a trading volume of HKD 13.6974 million.
CICC released a Research Report stating that MAOYAN ENT is expected to announce its 2024 performance in March. The bank forecasts that the company will achieve revenue of 4.192 billion yuan in 2024, a year-on-year decrease of 11.9%, with a net income of 0.183 billion yuan, a year-on-year decrease of 79.9%, and a Non-IFRS net income of 0.288 billion yuan, a year-on-year decrease of 72.1%.
The report points out that according to statistics from艺恩, the nationwide box office including service fees in 2024 is expected to be 42.6 billion yuan, a year-on-year decrease of 22.4%; according to MAOYAN Professional Edition, the total number of online tickets sold nationwide in 2024 is expected to be 0.871 billion, a year-on-year decrease of 22.9%. The bank believes that in 2024, due to insufficient supply of quality content and users being cautious in movie consumption decisions, the performance of the film Large Cap will be relatively flat. The company's expected online ticketing revenue is 1.561 billion yuan, a year-on-year decrease of 20.9%.
The bank continues to indicate that in 2024, the company will participate in several films, occupying important release schedules throughout the year, including the main release during the Spring Festival for "Fast Life 2", the May Day release for "Wild Flower Spending", the summer releases for "Silent Kill", "Catch Dolls", "Decoding", and the National Day release for "Crisis Flight Path", etc. It is expected that due to the high costs of some films, but relatively flat box office performance, the company's profits in the second half of the year may be affected to some extent, turning from profit to loss year-on-year. It is expected that revenue from entertainment content services in 2024 may decrease by 11.5% year-on-year to 2.036 billion yuan.
