On January 7th, Sina Technology reported that Hisense held a press conference on the eve of CES 2025, showcasing its continuous acceleration of AI technology innovation based on a comprehensive industrial layout. From smart homes and smart cities to more sustainable smart energy solutions, Hisense aims to bring a better smart living experience to global users. Based on Hisense's new generation AI image quality chip and RGB-Mini Led chip technology breakthroughs, Hisense officially released RGB three-dimensional color control LCD display technology, breaking through the industry's challenge of light and color control simultaneously, leading the industry in areas such as AI image super-resolution algorithms, marking a milestone in the century-long development of television.
"Looking back at the century-long history of display technology, it is clear that television has evolved from the initial black and white images to today's vibrant colors, with each advancement driven by the transformation of light technology," said Li Wei, President of Hisense Visual Technology Co., Ltd., at the press conference. Relying on Hisense's years of deep cultivation in the fields of AI image quality chips and others, Hisense's RGB three-dimensional color control LCD display technology has made a significant leap from traditional black and white backlighting to RGB multi-color backlighting and from single light control to simultaneous light and color control. This transformation makes colors more vivid and delicate, details more rich and clear, while also achieving generational leadership in energy efficiency, opening new imaginative space for innovation in the global LCD display industry. At the upcoming CES, the world's first 116-inch RGB - Mini Led television featuring Hisense's RGB three-dimensional color control LCD technology will officially debut, with color performance fully surpassing QD-OLED and having received Pantone color certification.
At this year's CES, Hisense themed "AI Your Life" systematically showcases the innovative applications of artificial intelligence in display technology, smart homes, smart cities, and other different scenarios. "At Hisense, we have always believed that innovation is most impactful when it improves people's lives in meaningful ways," said David Gold, Vice President of Hisense International Marketing and General Manager of the Americas, at the press conference. From reconstructing family entertainment to creating smarter and more interconnected living spaces, Hisense's AI technology aims to provide true value to consumers, making everyday life simpler, more convenient, and more comfortable. (Luo Ning)
