On Monday,Dell Technologies Inc.(NYSE:DELL) announced a major rebranding of its personal computers, aiming to boost sales by adopting a simplified naming strategy similar toApple Inc.(NASDAQ:AAPL).
What Happened:The company has decided to retire long-standing product names like "XPS" and "Inspiron" in favor of a streamlined approach centered around the Dell name.
The rebranding is part of Dell's strategy to make its products more appealing and less confusing for consumers. The new lineup will feature three tiers:Dell,Dell Pro, andDell Pro Max, echoing Apple's naming conventions.
Jensen Huang Unveils $3000 'Personal...
Login or create a forever free account to read this news
Sign up/Log in