据宝马集团大中华区总裁兼首席执行官高翔透露，BMW首创全景iDrive搭载BMW新世代操作系统X，是专为新世代车型打造的面向未来的智能数字系统。“BMW新世代的智能个人助理搭载与中国头部合作伙伴共同开发的AI大语言模型，将拥有更强大的交互功能。”1. BMW globally debuted its new generation super-sensory intelligent cockpit at the 2025 CES, introducing the panoramic iDrive and the new generation BMW Operating System X. 2. ZEEKR also considers the 'intelligent cockpit' as one of the key features of its exhibition, announcing a collaboration with Qualcomm to jointly develop future-oriented intelligent cockpits.
According to the Financial Association on January 9 (Reporter Zhang Yipeng), for the rapidly changing auto Industry, CES has increasingly become the 'barometer' of global automotive industry technological trends.
BMW globally debuted its new generation super-sensory intelligent cockpit at the 2025 CES, introducing the panoramic iDrive and the new generation BMW Operating System X. The panoramic iDrive employs four core interactive interfaces working together, presenting an intuitive, user-friendly, and ergonomically aligned multi-sensory, multi-modal human-computer interaction experience through a combination of 'physical buttons - touch feedback - voice control'. According to the plan, the panoramic iDrive will first be applied in the new generation BMW models by the end of 2025.
According to Gao Xiang, President and CEO of BMW Group Greater China, the panoramic iDrive, equipped with the new generation BMW Operating System X, is an intelligent digital system designed for new generation models, oriented towards the future. 'The intelligent personal assistant of BMW's new generation, powered by an AI large language model co-developed with leading partners in China, will have more powerful interactive capabilities.'
ZEEKR also recognizes the 'intelligent cockpit' as one of the key aspects of its exhibition, announcing a partnership with Qualcomm for the joint development of future-oriented intelligent cockpits. ZEEKR's models are currently equipped with the Kr AI large model system driven by the Qualcomm 8295 intelligent cockpit computing platform, supporting OTA iterative upgrades. The debut of ZEEKR Navigation overseas navigation 2.0 will provide users with new generation navigation services through a collaboration with the overseas mapping service company Mapbox.
According to incomplete statistics from Financial Association reporters, among the auto companies exhibiting at this CES, more than half debuted or showcased their AI intelligent cockpit-related technologies. Besides BMW and ZEEKR, Great Wall Motor brought its new generation intelligent space system Coffee OS 3 and intelligent driving system - Coffee Pilot Ultra, while Hyundai unveiled a holographic wide windshield display.
Entering the 'second half' of the new energy vehicles, intelligence has become the focal point of competition among major OEMs, technology companies, and parts suppliers, with the intelligent cockpit being one of the most significant directions. The results of the 2024 user satisfaction index evaluation for the new energy vehicle Industry published by the China Quality Association recently indicated that regarding performance design, the satisfaction levels for intelligent driving assistance and intelligent cockpit performance design ranked first and second in the new energy vehicle industry.
'The intelligent cockpit integrates multiple technologies such as AI and Big Data, providing a personalized and intelligent mobile space.' An industry insider analyzed that the intelligent cockpit has become a significant selling point for many new energy vehicles nowadays. 'As various brands of new energy vehicles increasingly converge, intelligent cockpits and autonomous driving will become crucial components that reflect brand value and product differentiation.'
