天风证券指出，微信小店或为东方甄选发展带来新的机遇。自东方甄选“小作文”事件发生以来，该行认为东方甄选在业务、逻辑、估值、预期等方面发生较大变化。期间东方甄选深度打磨自营品，提升供应链能力，精进线上投放策略；较好完成流量切换背景下的运营过渡，依旧是一家优秀的产品科技及文化公司。EAST BUY (01797) surged over 6%, as of the time of writing, it rose by 6.59% to 18.44 HKD, with a trading volume of 0.113 billion HKD.
According to Zhitong Finance APP, EAST BUY (01797) has risen over 6%, currently up 6.59% to 18.44 HKD, with a trading volume of 0.113 billion HKD.
On the news front, on January 7th, the gifting feature was officially launched on the EAST BUY App. It is reported that the EAST BUY App offers a 'single gift package' mode for gifting to one specific friend, as well as options for 'group gift packages' and 'lottery gift packages'. Previously, the EAST BUY WeChat store had already launched the new 'gifting' feature. Citigroup believes that EAST BUY is in a favorable position to fully capture the surge in demand for seasonal gifting during the Spring Festival.
Tianfeng Securities pointed out that WeChat's small store may bring new opportunities for EAST BUY's development. Since the 'small essay' incident involving EAST BUY, the firm believes there have been significant changes in the Business, logic, valuation, and expectations of EAST BUY. During this period, EAST BUY has deeply refined its self-operated products, enhanced supply chain capabilities, and improved online delivery strategy; successfully navigating the operational transition amidst a change in traffic remains an excellent product Technology and cultural company.
