Author | Huang Yu

Editor | Zhou Zhiyu

Under the target of 320,000 units in 2025, ZEEKR needs to contribute more sales from overseas markets.

On January 7, 2025, the International Consumer Electronics Show (CES) officially opened. At this most influential Technology event in the world, ZEEKR announced four major Global Strategy for overseas expansion, showcasing its determination to go abroad from technology, ecology to products.

First is the intelligent cockpit going abroad, ZEEKR announced a partnership with Qualcomm to jointly develop a future-oriented smart cockpit. It is reported that ZEEKR models are currently equipped with the Kr AI large model system driven by the Qualcomm 8295 intelligent cockpit computing platform and support OTA iterative upgrades, providing users with a continuously optimized intelligent travel experience.

At the same time, through cooperation with the overseas map service company Mapbox, ZEEKR also launched ZEEKR Navigation overseas navigation 2.0.

Secondly, for intelligent driving going abroad, ZEEKR released the world's first OEM mass-produced self-researched NVIDIA DRIVE AGX Thor intelligent driving domain controller platform.

The third is the overseas deployment of ultra-fast charging ecosystems; ZEEKR launches its overseas 800V charging plan. As 800V models enter overseas markets, ZEEKR's 800V ultra-fast charging stations will also gradually be established in these markets. It is expected that by 2025, ZEEKR will collaborate with local business partners in Thailand, Australia, Brazil, and other places to establish 1,000 ultra-fast charging stations.

At this CES, ZEEKR also announced that ZEEKR 7X will be the first 800V model to venture overseas, expected to be launched in Europe and globally in the first half of 2025.

The fourth is the overseas development of intelligent architecture; ZEEKR's RT, co-developed with Waymo, a self-driving company under Alphabet, is the world's first mass-produced native autonomous vehicle, which will begin large-scale delivery in 2025.

In the wave of Chinese enterprises going global, new energy vehicle companies are a strong force, and ZEEKR, which has been established for only four years, is also making swift strides overseas.

Just two years after the launch of its first car, in 2023, ZEEKR began its journey towards globalization.

On May 10, 2024, ZEEKR officially listed on the NYSE in the USA, becoming the fastest IPO of a new automotive force in history and the fastest listed new energy vehicle company in China, further accelerating its globalization process.

As of the end of December last year, ZEEKR had entered over 40 countries and regions including Sweden, Australia, the UAE, Singapore, Mexico, and Egypt, covering six continents including Europe, Asia, and Oceania, with ZEEKR 001, ZEEKR 009, ZEEKR X, and ZEEKR 7X entering overseas markets.

In 2025, ZEEKR also plans to enter the Japanese market.

To better achieve global development, An Conghui has revealed that ZEEKR is actively exploring localized production overseas, which will be announced at the appropriate time.

In the context of setting a delivery target of 230,000 vehicles in 2024, ZEEKR has been continuously enriching its product line last year; currently, it offers six main models: ZEEKR 001, ZEEKR 007, ZEEKR 009, ZEEKR X, ZEEKR 7X, and ZEEKR MIX, among which ZEEKR 001 and ZEEKR 007 remain the two main pillars.

Ultimately, ZEEKR delivered a total of 222,123 vehicles in 2024, a year-on-year increase of 87%, with a completion rate of the annual target exceeding 96.5%.

Earlier this year, ZEEKR announced that it will challenge a sales target of 320,000 units in 2025.

In this context, Geely Holdings Group President and ZEEKR CEO An Conghui revealed that ZEEKR will launch three new models in 2025, which will be introduced to the market in the second, third, and fourth quarters respectively. The second quarter will see the release of a shooting brake based on the ZEEKR 007 architecture, the third quarter will see the release of a full-size flagship SUV, and the fourth quarter will see the release of a mid-large luxury SUV, both SUV models will feature pure electric and super electric hybrid powertrains.

The ZEEKR super electric hybrid system is a new power form that integrates the advantages of pure electric, plug-in hybrid, and range-extended technologies, ensuring a pure electric driving experience while balancing high-speed low energy consumption and long driving range. This technology is expected to be released during the 2025 Shanghai International Auto Show.

In 2025, ZEEKR will undoubtedly face greater opportunities and challenges.