The Zhitong Finance App learned that Rui MA, senior analyst at Sensor Tower in the Asia-Pacific region, published an article stating that with the development of mobile internet and global supply chains, the number of global e-commerce application downloads continues to grow, from 4.3 billion in 2019 to 6.5 billion in 2024. In 2024, “Temu” will continue to expand rapidly globally, topping the mobile app download list in more than 40 countries, and winning the top of the global e-commerce app download list and growth list. Affected by the economic environment, Chinese consumers are turning to more favorable shopping platforms. “Alibaba (1688)”, a wholesale procurement platform owned by Alibaba (09988), saw a 72% increase in downloads in 2024, making it the e-commerce app with the biggest increase in downloads in the Chinese iOS market. In 2024, the app MAU also had an impressive increase of 76%.

In 2024, the number of global e-commerce app downloads increased by 5.6% again to reach 6.5 billion

The number of global e-commerce app downloads continues to grow, from 4.3 billion in 2019 to 6.5 billion in 2024. In 2024, the number of global e-commerce app downloads increased again by 5.6%, with 63% of downloads coming from the Google Play platform.

E-commerce app downloads in Latin America, Southeast Asia, and Japan increased by more than 20%

Thanks to the launch of “Temu” in more Latin American markets such as Brazil and Colombia, and the growth of local e-commerce apps such as “Mercado Libre”, the number of e-commerce app downloads in Latin America increased 26% in 2024 compared to 2023 to 1.04 billion. E-commerce app downloads in the Southeast Asia market also showed impressive performance, with a 20% month-on-month increase in 2024, with Indonesia and the Philippines showing the most significant growth. The strong performance of apps such as “Temu” and “Matsukiyokokokara” contributed to the same 20% increase in e-commerce app downloads in the Japanese market in 2024.

“Temu” tops the global e-commerce app download list and growth list

In 2024, “Temu” continued to expand rapidly globally, reaching the top of the mobile app download list in more than 40 countries, and won the top of the global e-commerce app download list and growth list. In 2024, the number of downloads increased 69% month-on-month to 0.55 billion. As of December 2024, the cumulative number of downloads of “Temu” worldwide was close to 0.9 billion.

“Alibaba (1688)” became the e-commerce app with the highest download growth in the Chinese iOS market

The number of downloads of the second-hand trading platforms “Leisure Fish” and “Transfer” increased by 28% and 13%, respectively, and ranked 4th and 7th in the download list. As an underwriting platform for the “State Subsidy” policy, the number of downloads of “JD” increased by 12% and MAU increased by 16% in 2024.

With the popularity of the “millet economy”, the trendy game app “Cool Fun” grew rapidly and was ranked 10th in the 2024 e-commerce app download growth list.

“Matsukiyokokokara” tops the Japanese e-commerce app download growth list

In October 2021, Japanese drugstore giant Matsumoto Kiyoshi and Cocokara Fine officially completed a merger to form Japan's largest drugstore chain MatsukiYocokara & Co. Matsukiyo Cocokara & Co. released the mobile application “Matsukiyo Cocokara” (Matsukiyo Cocokara) at the end of January 2024, which became an important step in its digital layout.

Relying on strong brand endorsements and convenient one-stop services, “Matsukiyokokokara” attracted a large number of consumers as soon as it went online, topping the 2024 e-commerce app download growth list in the Japanese market, and also ranked 3rd in the overall Japanese mobile app download list, after “TikTok” and “Temu.” Meanwhile, the average number of monthly active users of “Matsukiyokokokara” in Japan continued to grow, reaching nearly four times that of February in 2024/12.