爱奇艺开年大戏的排播强势承包了年货节、春节、寒假，全周期不断档，为匹配品牌年货节促销、数码产品焕新、探亲访友、聚会/出行等营销诉求，可为品牌主提供多样定制化服务，助力品牌实现全方位年味渗透，将为广告主提供全周期覆盖、全人群覆盖、全情绪覆盖，助力品牌在春节营销赛道上抢占先机，一路通关穿越周期和场域。iQIYI's Spring Festival marketing introduces 30 major dramas for the new year.
In the past Spring Festival season, iQIYI (IQ.US) can be considered a blockbuster factory, with hits like "The Reluctant Bride," "In the World," "The Hustle," and "Coming and Going." The accumulation of blockbusters year after year and continuous word-of-mouth has naturally made it the center of national attention, becoming the top choice for binge-watching during the Spring Festival. Watching dramas and variety shows on iQIYI has become a traditional custom for Chinese families during the Spring Festival, and there are hidden marketing opportunities for brands.
At the start of 2025, iQIYI released a list of over 30 major films for the new year. Among them, three big dramas, "The White Moon Star," "Fearless 2," and "There Are Trees in Sendai," have attracted dozens of leading industry brands such as Mengniu and Aptamil to get a head start. In terms of variety shows, brands continue to invest enthusiastically, with the annual comedy gala "Clock Out 2024" already fully booked by advertisers; the travel variety show "A Journey of Blossoms" has been exclusively named by Meituan Group Buying.
iQIYI's programming of major new year dramas has strongly covered the New Year's goods festival, the Spring Festival, and the winter vacation, ensuring continuous programming throughout the entire period. To match brands' promotional needs during the New Year's goods festival, digital product upgrades, family visits, gatherings/travel, etc., it can provide diverse customized services to help brands achieve comprehensive cultural penetration during the Spring Festival, offering advertisers complete coverage throughout the period, across all demographics, and emotional engagement, allowing brands to seize opportunities in the Spring Festival marketing arena and smoothly navigate cycles and venues.
