Apple clarified on Wednesday that the company has never sold the data collected by its voice assistant Siri, nor has it used this data to create marketing profiles. Just a few days ago, the company had resolved a case involving such allegations.
According to Zhito Finance APP, Apple (AAPL.US) clarified on Wednesday that the company has never sold the data collected by its voice assistant Siri, nor has it used this data to create marketing profiles. Just a few days ago, the company resolved a case facing such allegations.
Last week, the iPhone manufacturer paid 95 million dollars to settle a class-action lawsuit. The plaintiffs accused Apple of frequently recording their private conversations after Siri was unintentionally activated by users and disclosing these conversations to third parties such as advertisers.
The company denied these accusations and did not admit to these claims in last week's settlement agreement. According to the settlement, tens of millions of Apple customers with Siri-enabled devices, such as the iPhone and Apple Watch, may receive up to 20 dollars in compensation.
Apple stated on Wednesday: "Apple has never used Siri data to create marketing profiles, has never used it for advertising, and has never sold it to anyone for any purpose."
Apple issued a statement after social media users and commentators interpreted the settlement as an affirmation that the allegations were true.
The company stated in the announcement that certain features require real-time input from Apple servers, and only in these cases will Siri use as little data as possible to provide accurate results.
Apple stated: "Unless users explicitly choose to participate to help improve Siri, Apple will not retain recordings of Siri interactions; even then, these recordings will only be used for this purpose." It also added that it will continue to develop technology to make Siri more private.
Another similar lawsuit representing Google (GOOGL.US) voice assistant users is being heard in the federal court in San Jose, California. The plaintiff is represented by the same law firm as the Apple case.