Mao Geping (01318) once surged over 7% during trading, reaching a high of 62.5 Hong Kong dollars, setting a new high since its listing, an increase of nearly 1.1 times compared to the offering price of 29.8 Hong Kong dollars. As of the time of this report, the stock price rose by 4.82%, currently reported at 60.95 Hong Kong dollars, with a trading volume of 85.3236 million Hong Kong dollars.
Minsheng Securities pointed out that the company is a leading high-end cosmetics brand in the domestic market, possessing the rare founder's professional makeup artist IP assets, with a strong offline presence and steady online expansion. Against the backdrop of stable growth in the skincare industry and accelerated development in the makeup industry, the growth potential of the company is considered Bullish.
China Merchants stated that as a scarce high-end positioned makeup artist brand in China, Mao Geping is currently in a period of rising brand momentum, with product offerings driven by blockbuster products and a second-tier matrix layout. In terms of channels, the number of stores is expected to grow steadily, and with the expansion of the product matrix and increased repurchase stickiness, same-store revenue still has room for improvement.
