"NRF—NVIDIA today announced the NVIDIA AI Blueprint for retail shopping assistants, a generative AI reference workflow designed to transform shopping experiences online and in stores.
The blueprint — built on the NVIDIA AI Enterprise and NVIDIA Omniverse platforms — helps developers create AI-powered digital assistants that work alongside and support human workers. These digital assistants can deliver the expertise of a company's best sales associate, stylist or designer, elevating customer satisfaction and workforce efficiency.
Using NVIDIA NeMo microservices provided within the blueprint, these highly skilled AI shopping assistants can understand text- and image-based prompts, search for multiple items simultaneously, complete complicated tasks such as creating a travel wardrobe, and answer contextual questions like whether a product is waterproof.
Developers can use the Omniverse platform in conjunction with a spatial-scanning solution to enable AI agents to present products in physically accurate virtual environments. For example, customers looking to buy a couch could preview how the furniture would look in their own living room.
AI agents with advanced capabilities like these are designed to enhance customer experiences, drive higher conversion rates, lower product return rates and increase the average size of orders through highly intelligent, personalized suggestions of complementary products or upgrades.
"AI agents can elevate shopping experiences, turning what can be impersonal transactions into smarter, more enjoyable interactions," said Azita Martin, vice president of AI for retail, consumer packaged goods and quick-service restaurants at NVIDIA. "Shoppers everywhere want intelligent product recommendations, personalized interactions and lightning-fast response times. AI agents built using the NVIDIA AI Blueprint for retail shopping assistants can deliver this kind of exceptional, always-on service to every customer."
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