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Estee Lauder is reportedly evaluating its brands and may restructure its product lineup.

Global market broadcast. ·  Jan 27 20:40

According to informed sources, Estee Lauder is evaluating its beauty brands, and the cosmetics company is currently transitioning to a new leadership team while needing to boost its stock price.

Informed sources who requested anonymity due to discussions of non-public information revealed that Estee Lauder, headquartered in New York, is collaborating with Evercore Inc. for the evaluation, which may lead to the sale of some brands.

Estee Lauder's brands include Clinique, Smashbox, Tom Ford, and Aveda, and the company’s domestic market share is continuously being eroded by competitors like L'Oreal, as well as new beauty industry players who are better at navigating Social Media trends.

Estee Lauder's stock price has fallen nearly 40% in the past 12 months, with a Market Cap of approximately $29.7 billion. Estee Lauder appointed Stéphane de La Faverie as CEO in October, betting that this company veteran can turn the situation around and improve stock performance.

Disclaimer: This content is for informational and educational purposes only and does not constitute a recommendation or endorsement of any specific investment or investment strategy. Read more
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