According to people familiar with the matter, NetflixThe company is looking for an executive to oversee the expansion of its video games business, in a sign that the company is stepping up efforts to move beyond traditional film entertainment.
This is not the first time Netflix has dabbled in video games. The company has held a number of interactive adventure shows to choose its own, such as "Black Mirror: the Thief" (Black Mirror: Bandersnatch), and even released video games based on "Strange things" (Stranger Things) IP. Now Netflix is considering increasing its investment in this area.
The move comes at a time when the video game industry has benefited from a surge in demand from gamers who stayed at home during COVID-19 's time.
The Information reported earlier on Friday that Netflix had discussed offering something similar to AppleOnline subscription service Apple Arcade bundled games as an option.
Although the details of the company's game strategy are still changing, the company has decided that the games will not include advertisements, the report said.