Original title: Coca-Cola responded to Ronaldo's refusal to drink Coca-Cola: everyone has a different source of demand: NetEase Finance and Economics
Cristiano Ronaldo moved Coca-Cola from his seat at a pre-match press conference in Portugal against Hungary on Monday, local time, and said people should "drink water." Since then, the company's market capitalization has shrunk by $4 billion. Coca-Cola responded that "everyone has the right to choose their own beverage preferences" and that everyone has different "tastes and needs".
At yesterday's pre-match press conference in Portugal, Cristiano Ronaldo removed two bottles of Coca-Cola from the table and said, "drink more water." Coca-Cola's market value even fell by $4 billion after Cristiano Ronaldo had a huge influence around the world. There is obviously a connection between the two.
At 3 p.m. local time yesterday, Coca-Cola shares were trading at $56.1. Thirty minutes later, after Cristiano Ronaldo attended the press conference, Coca-Cola's share price fell 1.6% to $55.22. The market value of Coca-Cola fell from $242 billion to $238 billion, a loss of $4 billion.
Cristiano Ronaldo is one of the most professional players on the planet. He refuses any "junk food" and is very concerned about diet. Cristiano Ronaldo calls on everyone to drink less cola and more water, which is also intended to promote public health.
However, Cristiano Ronaldo's move, although the maintenance of everyone, but brought huge losses to Coca-Cola. Coca-Cola is an official partner of Uefa, and the company is likely to ask Uefa for an explanation. Marca believes that Uefa may punish Cristiano Ronaldo for this.