Adobe Analytics商务产品和平台副总裁贾森·伍斯利（Jason Woosley）对此表示：“Prime Day的第一天成功地将美国电子商务的消费势头推到了新的高度，而且又是在线零售环境因为疫情而正在经历较高增长水平之际。”
Sina Science and Technology News Beijing time on June 22 evening news, according to reports, research institutionsAdobeAnalytics expects that for a period of two daysAmazonThe first-day sales of the "Prime Day" global shopping promotion are expected to reach the highest online sales record this year.
The "Prime Day" began at 3: 00 a.m. eastern time on Monday, Adobe.Analytics estimates that sales in the first 24 hours exceeded $5.6 billion, up 8.7% from a year earlier. That surpasses the record of $5.1 billion set on Thanksgiving last year.
Retailers with annual revenues of more than $1 billion reported a 28 per cent year-on-year increase in ecommerce sales on Monday, according to Adobe Analytics. For smaller retailers with annual revenues of less than $10 million, sales rose 22 per cent.
Jason Woosley (Jason Woosley), vice president of business products and platforms at Adobe Analytics, said: "the first day of Prime Day has successfully pushed the consumption momentum of e-commerce in the United States to a new level, and at a time when the online retail environment is experiencing a high level of growth as a result of the epidemic."
According to Adobe Analytics data, on Monday at AmazonThe biggest discounts found on the website are toys, with prices down by an average of 12%. In addition, the average discount for household appliances is 5.2%, while the discount for electronics is about 3%.
Adobe Analytics also said the best deals for all categories of products are expected to come during the Christmas shopping season later this year. This week, some brands have chosen not to offer discounts on any products. In addition, logistics problems have tightened inventory controls, meaning retailers have fewer goods on hand to cut prices.
Amazon shares rose 1.26% to $3497.35 at one point in morning trading. Amazon currently has a market capitalization of about $1.76 trillion.
