Facebook to pay content creators $1B through 2022
Facebook to pay content creators $1B through 2022
$Facebook Inc(FB.US)$ said on Wednesday it will spend $1 billion on social media creators by the end of 2022.
$Facebook(FB.US)$週三表示，到2022年底，它將在社交媒體創建者身上花費10億美元。
What Happened
怎麼了
The investments will include funds to produce content besides payouts and awards for creators who pass a certain milestone and will also be applicable for users on Instagram.
這些投資將包括製作內容的資金，除了支付和獎勵超過一定里程碑的創作者，也將適用於Instagram上的用户。
Facebook will launch The Reels Summer bonus on Instagram, a program that will pay creators for creating great Reels content on the photo-based app.
Facebook將在Instagram上推出Reels Summer獎金，該計劃將向在這款基於照片的應用程序上創建偉大Reels內容的創作者支付報酬。
Why It Matters
為什麼這很重要
The Menlo Park, California-based giant is facing intense competition, especially from the China-based TikTok, the first non-Facebook social media app to have surpassed the 3 billion downloads milestone globally, as per SensorTower.
這家總部位於加利福尼亞州門洛帕克的巨頭正面臨着激烈的競爭，尤其是來自中國TikTok的競爭。根據SensorTower的數據，TikTok是第一款全球下載量超過30億次的非Facebook社交媒體應用。
Facebook, which also owns WhatsApp, had earlier this year in an earnings call told investors $Apple Inc(AAPL.US)$ is turning out to be one of the biggest competitors.
同樣擁有WhatsApp的Facebook在今年早些時候的財報電話會議上告訴投資者$蘋果(蘋果美國)$成為了最大的競爭對手之一。
Besides TikTok, $Alphabet Inc-CL C(GOOG.US)$$Alphabet Inc-CL A(GOOGL.US)$ YouTube and Apple, Facebook is seeing intense competition from $Snap Inc(SNAP.US)$-owned Snap, $Twitter Inc(TWTR.US)$, $Microsoft Corp(MSFT.US)$-owned LinkedIn and now audio-based startup Clubhouse.
除了TikTok，$Alphabet-CL C(谷歌)$$Alphabet-CL A(谷歌)$YouTube和Apple，Facebook面臨着來自$Snap(SNAP.US)$擁有Snap，$Twitter Inc.(TWTR.US)$, $微軟(微軟美國)$由LinkedIn所有，現在是基於音頻的初創公司Club house。
Earlier this month, Instagram's Adam Mosseri had in a Twitter post said it is trying out a host of new features, suggesting that the big changes were in response to TikTok's burgeoning popularity and YouTube's spread'
本月早些時候，Instagram的亞當·莫塞裏在推特上發帖稱，該公司正在嘗試一系列新功能，這表明這些重大變化是為了應對TikTok的迅速流行和YouTube的傳播。
Price Action: Facebook shares closed 1.27% lower at $347.63 on Wednesday.
價格行動：臉書股價週三收低1.27%至347.63美元。