Original title: Morgan Stanley: Tesla's profit from selling software subscription services may eventually exceed that of selling hardware.
According to foreign media reports, Morgan Stanley believes that Tesla may eventually make more profit from selling software subscription services than selling hardware (such as actual vehicles).
Tesla, a leader in the field of electric vehicles, has been providing paid services through software. It is reported that the company charges a monthly fee of $10 for its "advanced connection" function.
Last week, Tesla launched a fully autonomous driving (FSD) pay-as-you-go subscription service, which costs $199 a month for new users, compared with $99 for regular users who have previously bought Enhanced Autopilot (now discontinued).
Earlier, foreign media reported that Tesla CEO Musk had suggested buying a full FSD suite instead of a subscription, because they saw the purchase of FSD as an investment in the future.
With the increasing functionality of the fully autonomous driving kit, Tesla has raised the price of the kit several times in the past few years, most recently on October 29th last year. The price of the kit rose $2000 to $10000 on the day. (little fox)