Snapchat Parent To Add 5 New Games This Year, Highlights Augmented Reality Push
Snapchat Parent To Add 5 New Games This Year, Highlights Augmented Reality Push
Snapchat parent company Snap Inc. (NYSE:SNAP) said it has made significant progress with its augmented reality platform in the second quarter. It will also add five new games to Snap Games this year.
Snapchat母公司Snap。(紐約證券交易所股票代碼：Snap)表示，其增強現實平臺在第二季度取得了重大進展。它還將在今年的Snap Games中增加五款新遊戲。
What Happened: Snap CEO Evan Spiegel made the comments during the company’s second-quarter earnings conference call on Thursday. The company reported quarterly earnings and revenue that beat analysts’ estimates.
發生的事情：Snap首席執行官埃文·斯皮格爾該公司週四在第二季度財報電話會議上發表了上述評論。該公司公佈的季度收益和營收超過了分析師的預期。
Spiegel noted that more than 200 million users engage with AR on a daily basis, while over 200,000 creators use Lens Studio to build AR Lenses for the Snap community. He added that the company is investing heavily in AR across Snapchat, Camera Kit, and Spectacles.
明鏡週刊指出，每天有超過2億用户使用AR，而超過20萬創作者使用Lens Studio為Snap社區製造AR鏡頭。他補充説，該公司正在Snapchat、相機套件和眼鏡領域對AR進行大量投資。
Snap said it plans to add new titles and genres to its Snap Games gaming platform, with video game developer Voodoo launching five new games to Snapchat this year.
Snap表示，計劃在其Snap Games遊戲平臺上添加新的遊戲和流派，視頻遊戲開發商巫毒今年將在Snapchat上推出五款新遊戲。
Snap is collaborating with several partners, including Walt Disney Company (NYSE:DIS), to power AR experiences in their own applications with Camera Kit. In addition, the company is leveraging its investments in AR for an “improved online shopping experience.”
Snap正在與多個合作伙伴合作，其中包括迪士尼(紐約證券交易所股票代碼：DIS)，通過相機套件在他們自己的應用程序中增強AR體驗。此外，該公司正在利用其在AR方面的投資，以“改善在線購物體驗”。
See Also: This Social Media Stock Has A Better 1-Year Return Than Facebook, Amazon, Apple And Microsoft
另見：這支社交媒體股票的一年回報率高於Facebook、亞馬遜、蘋果和微軟
Why It Matters: Snap has been boosting its investments in AR over the past few years.
為什麼這很重要：過去幾年，Snap一直在加大對AR的投資。
In April, the company unveiled an augmented-reality version of its Spectacles smart glasses that will enable the wearer to view AR effects without the need to use a smartphone’s camera. However, it is available exclusively for creators.
今年4月，該公司推出了增強現實版的眼鏡智能眼鏡，佩戴者無需使用智能手機的攝像頭就可以觀看AR效果。不過，它只對創作者開放。
The new Spectacles highlighted Snap’s intensified push into hardware as it deals with stiff competition from companies such as Facebook Inc. (NASDAQ:FB) and Apple Inc. (NASDAQ:AAPL) that have intensified their focus on the AR/VR segment in recent years.
這款新眼鏡突顯出Snap在應對來自以下公司的激烈競爭時加大了對硬件領域的推動Facebook。(納斯達克：fb)和蘋果。納斯達克(Sequoia Capital：AAPL)最近幾年加強了對AR/VR領域的關注。
Gaming is also becoming a hot area for competition among growth-oriented technology companies, with Netflix Inc. (NASDAQ:NFLX) becoming the latest entrant.
遊戲也成為成長型科技公司競爭的熱點領域，奈飛。(納斯達克：Nflx)成為最新的競爭者。
Price Action: Snap closed almost 0.7% lower in Thursday’s regular trading session at $62.97, but rose almost 17.7% in the after-hours session to $74.10.
價格行動：Snap在週四的常規交易時段收盤下跌近0.7%，至62.97美元，但在盤後交易中上漲近17.7%，至74.10美元。
Read Next: Snapchat Scores Exclusive Olympics Content In NBC Deal — Could It Replicate Previous Run's Success?
接下來請閲讀：Snapchat在NBC的交易中獲得了獨家奧運內容--它能複製之前的成功嗎？